What is Progressive Web App (PWA)
What is a Progressive Web Application? Well to put it in layman terms, a progressive web application or also called PWA is a web application that gives the feel of a native app but on a web browser. Using a progressive app instead of a mainstream native app is the removal of an app store from the equation and allowing a user to directly download the application from the website through a web browser. A progressive application does not require logging onto any app store and a user can directly download the app from a web page or through a command. With the PWA’s, developers are able to deliver native-style web applications with brilliant user interface and designs which offers the users a great experience.
Progressive web applications are faster than web pages and they can be used without even an internet connection. PWA’s allow cache memory, faster loading time and native app-like experience to the user and in today’s competitive market user experience plays an important role. The user experience is all that matters in today’s time and businesses know that they have to provide their users with the best of service with ease of use. PWA’s offer various advantages over the native applications, with the increase in smartphone sales, more and more users are shifting to using web applications for their ease of use and faster reloading time.
A PWA uses an app like structure which disguises the navigation and interface. This makes it similar and easy to use the same as a native application. It offers faster loading by using caching of data using technology is called “service workers”. This gives the PWA offline usability where users can access the app without the internet and this makes them more convenient to use especially when there is no data connection.
Now you have some idea about what a progressive app is, and below are some main examples of these apps which we use on day to day basis:
- Twitter: The PWA approach of this platform allowed them to keep the data flow to the minimum. Hence, they were able to deliver faster updates and offered ease of using the Twitter app to the users.
- Forbes: Well we know that the first Forbes app was facing troubles like lag time and slow updates along with disruptive ads which kept bothering us a lot. They changed their app from a native platform and made it a progressive app that resolved these issues and gave a nice graphic effect to keep their audience engaged.
- Alibaba: Alibaba used a more diverse approach for their app and they ended up with PWA which bridged the gap between a native app and a web browser which streamlined the content and made using it easier for customers and don’t forget this PWA approach decreased the loading time and now they enjoyed a hearty 76 percent increase in their app users.
- Washington Post: Washington post started off with this approach to make their news post and content available for their readers and with the launch of their progressive web application they were able to increase their users by almost 60 percent.