An app that crashes hurts business
Nothing spells a bad user experience more than a mobile app crashing. In fact, in today’s competitive mobile app landscape, users have opportunities to switch product easily. Some might even avoid downloading an app if they read complaints about bugs before they actually try it. Needless to say, this breaks the business – lowering customer acquisition, retention and revenue.
How then, to stop the crashing?
Hipster’s developers quickly realised that they had to rebuild the app in order to eradicate the problem. They then proceeded to:
- Not displaying the full listing of tutors to a user at any one time. Rather, the technology optimizes the results based on one’s location and input. The user can then send messages to up to 10 tutors and trainers nearby.
- After five months of hard work, our developers shifted to the then latest version of the PHP framework, Laravel, and improved the coding. They also successfully integrated user data from the old system in this process.
Improvements & outcome
Besides overhauling the app’s user interface design, Hipster also built a new website. The new design was well-received. The app even won the Certificate of Merit (Public Service Distinction) at the Asia Smart App Award in 2019. Tueetor has also successfully launched its services in three other countries – Malaysia, Thailand and Indonesia.
After the first successful partnership, we continued to work with Tueetor, developing a Coursesaver module, their website, and their second app, 10MT. Hipster is proud of Tueetor’s successes and happy to work together for the past five years. (to the next five years and more ahead)