Widus Partners — Fintech, Investment

Cross-border strategic advisory and investment firm

Widus Partners

Overview

Founded in 2010, Widus Partners was established to provide practical solutions and advisory to corporations. When the team was looking to expand beyond Korea to Hong Kong, Singapore, and the U.S, Hipster was entrusted with revamping their website to meet a global audience. The design is a crucial consideration because it is a visual identity of the brand.

Client

Widus Partners

Period

2017

Geography

Singapore

App/Website Available in

Professionalism

The website features a clean, minimalist look and an effective navigation design. Unlike conventional financial services websites that may use many words and images, the approach allows the audience to focus on a few key components. Hipster keeps the design interesting by making the hero images fade in and out using CSS animations.

Colors

Colors has a big influence in brand identity and tone of a website. We deliberately chose muted, toned down over bright saturated colors to conveys seriousness and sophiscation. With a moderate color palette comprising, blues, black, white and gold lending to a professional tone. The colours complement well each other and also has the right level of contrast to improve readability.

Typeface

Hipster’s designers quickly realized that the Merriweather and Open Sans is a popular font pairing. Both typefaces are highly legible, even on smaller screens. On the one hand, Merriweather is a serif typeface featuring a tall x-height. Still, it remains relatively small due to its slightly condense letterforms. On the other hand, Open Sans is a sans-serif typeface, designed with open forms and a neutral yet friendly appearance.

Images

The website features a full-sized hero image on its home page, with photos of various cities that Widus operates in. In the foreground, the main header, “Trusted Advisor, Long-Term Strategic Partner,” communicates the brand’s primary message powerfully.

A common issue with full-screen photos is image distortion as it scales vertically or horizontally across browsers. Hipster has optimized the photos such that it displays perfectly across screen sizes.