Red Pencil


Laurence Vandenborre, a registered and certified arts therapist, founded The Red Pencil (Singapore) with her husband after witnessing the distress of victims, both children and adults, of the 2004 tsunamis that hit the Indian Ocean coastlines.

Laurence was working at the Raffles Hospital in Singapore supporting children who had been caught in the waves. There, she witnessed first-hand how big a part arts therapy could play in their healing process.

The Red Pencil (Singapore) was founded in 2011. Over the years, the organization has expanded its scope of activities and beneficiaries in Singapore and internationally, developing and offering arts therapy programmes in every continent. It has tried to respond to the rapid growth of societies, migration issues and the evolving needs of beneficiaries in various cultural contexts.

Today, The Red Pencil has transitioned from one single mission to thriving Institutions of Public Character in Singapore and Geneva , as well as a registered Non-Profit Organisation in the United Arab Emirates. Its registration as a Foundation in Belgium is currently in progress.



Our solution

Outdated branding that missed the right message for the right customers on the right time and the right place.
Hipster Team spent an entire week to research Plan, Target market and Business goal to understand the right content and designs to display Widus partner as a global brand.
Design of modern one-page website doesn't rank well on SEO. Content which is focussed too much on marketing does not fit with Google Keywords Search.
We redesigned the content based on what is commonly searched on google. We divided content into multiple pages from a single page layout. This website works differently on the mobile phone and on PC.
User Experience which is completely ignored to make things beautiful.
Hipster team uses the combination of functionalities and Designs to create a great User Experience. We involved the Widus team for multiple discussions to create a customized website that suits their business


Red Pencil website was created with responsive designs covering all devices and targets for its customers as a global brand.
New devices supported by responsive layouts
80% of customers browse any website using their phones. It gives the business a huge opportunity to connect with them and that consequently generates more business
With Flexibility of content modification
After design and development of the responsive website, Hipster team enabled Widus Partner team to edit their content on the go anytime and anywhere without looking for technical help. We changed the entire website into a WordPress package and then deployed it.
Support and Monitoring
After deployment, We monitor the website for SEO and different internal checks to make sure about the security and operation of Widus partners from time to time.

How our services bring about success