How much does it cost to develop an app in Singapore?

cost of developing an app in singapore


No two apps are the same, they vary in structure and are dependent on the mix of features and components. Therefore no two apps are really priced the same. In this article, it is our aim to give you an overview of the types of apps you can choose from according to your requirements. We also introduce some main “structural” features that need to be regarded in the app outlining and decision-making stage.

In order to arrive at a decent cost estimation for an app development cost, at least for the cost of creating an app in Singapore, let’s jump right into the two main factors to consider: the type of app required; and its features.

Type of App

There are many ways we can create an app, depending on the business stages, strategies and timelines, there are three main options, with different strengths and weaknesses, to deliver a positive experience for users. All options are here to stay, and the choice between them should be made based on the goals of the project – mainly timeline & cost.

Progressive Web app (PWA) vs. Hybrid app vs. Native app

BriefA PWA runs on web technologies (HTML, CSS, JavaScript) like a regular web app. Despite this, it gives a user experience similar to a native mobile application
Hybrid apps are created to work on more than one operating system or platform using one codebase

Native apps are developed to work on one operating system. Native apps are built using Java, Swift, and Objective-C
Timeline
Built quickly with real-time notifications and a native-like experience on the web


Built quickly as it utilises the same codebase for both Android and iOS


Built slower because of individual and separate code bases. Differently programmed for Android and iOs


Customer Acquisition

FasterSlowerSlower

Customer Retention

SlowerFasterFaster

Development Cost

Web apps take less time and cost less money. Companies on a budget and tight schedule are recommended to opt for responsive web applications

Depending on features, the development cost sits anywhere from $10K-70K

Hybrid apps are in the middle of the scale in terms of cost, being less expensive to develop than native apps but more expensive than web apps. This type of app is also simpler to maintain, as it only requires one codebase to create multiple versions of the application

Depending on features, the development cost sits anywhere from $20K-100K

Native apps are expensive, especially when multiple operating systems are required, as these need to be built separately. These apps also require higher maintenance, factoring into the higher cost.

Depending on features, the development cost sits anywhere from $40K-200K


Use Scenario

A new app is needed to serve as a starting point for an app for your user


For frequently used apps and systems that need external integration

For company’s that want a sense of establishment.Publishing apps on app stores increases reliability – native apps have more security options

Features considerations

Content-based apps with interactive features

PWAs do not require download yet enables you to interact with users through push notifications. PWA works similarly to a website and reaches a broader audience

For frequently used apps that need more interactive and real-time features



Ideal for advanced smartphone features like geofencing and sensor/detection is essential to UX or if your product requires great computing power


User Experience

GoodBetterBest

Maintenance cost


Cheaper and easy to deploy

Expensive to maintain +
Apple store and PlayStore costs
Expensive to maintain
+ Apple store and PlayStore costs + + 2 codebases for Android and iOS

Technology used


HTML + CSS + Javascript, Objective-C or Swift

App frameworks using Flutter / React Native and other technologies

iOS applications are built with Objective-C or Swift, while Android-native apps are built with Java or Kotlin

Benefits for business

– Contributes to SEO
– Real-time notifications
– Easier to deploy
– Quick user acquisition since users don’t need to download the app
– Multiple browser compatibility
– Excellent user experience
– Greater reach in the market
– Excellent user experience
– Accuracy in features that use camera, geofencing, geolocation, accelerometers
– Supports Augmented Reality

Device Support


All modern browsers. Responsive for all devices


Android and iOS devices, both phones and tablets


Android and iOS devices, both phones and tablets

In summary, Progressive Web Apps are ideal for reaching a vast audience with simple solutions that do not require downloads. PWAs also cater best to smaller budgets and shorter timelines.

Hybrid apps are ideal for content-based requirements or requirements that aren’t too complex. Given these apps are developed with only one code source that runs on both Android and iOS, it is a two-in-one solution.

Native apps are ideal for better security, performance and user experience. Native apps also offer tailored solutions that utilise the phone’s hardware and functionalities such as its camera for a more seamless experience.

App Features

All the features needed can be strategically built-in in two ways – building the feature within the app or integrating from another product/service on a subscription or licence basis. When a company is building an app or platform, it is wise to have a mix of these two components. Building features can be strategic intellectual property, whereas looking at existing systems can be utilised for common operations.
For example;

  • Building an Email Marketing component in the backend ourselves vs using Mailchimp integration
  • Building a component with Finance capabilities vs using Zoho or Xero system
  • Building our own CRM vs using Active Campaign or Hubspot
  • Building our own blog vs using Medium.com

Feature Considerations

Target Market

The app’s market decides if we keep a single language-only approach or go for the multi-language approach. The majority of apps in the European market support multiple languages while in Australia, a single language approach in most cases is a good choice. Multiple market launches also account for having the multi-language feature. In a country like Singapore, where there are 4 major races, official apps are also usually hosted in English, Chinese, Malay and Tamil.

In more markets we launch, the type of integrations, such as payment integrations can vary. Singapore supports GrabPay while Korea has KakaoPay, and Europe and Africa have their own payment gateways.

Number of targetted users

The number of targetted users influences how we handle the security and scalability of the systems. The infrastructure scalability (horizontal preferred) requires some strategic planning in coding from day one.

Interface required

It is important to decide on the following:

  • Number of platforms to launch whether web, Android, iOS or a combination
  • Number of screens
  • Device types, whether Mobile phone, Tablet, iPad, or computer support
  • Screen orientation modes, whether both portrait and landscape
  • Supported operating systems/browsers and their versions

Other factors

Other considerations include the:

  • Number of different types of users within the system (vendor, user, admin, third parties)
  • Security level supported
  • Special functions (such as in-app payment support, stats, Push Notifications and more)
  • Integrations like social media, marketing, and analytics tools
  • Hardware integrations
  • Type of support needed, usually managed through a Support Level Agreement
  • The number of use cases and types of user stories (for example, a food ordering app system like Grab or Deliveroo supports 3 user stories, i.e: an app for customers to order from, an app for merchants/restaurants to receive orders, and another app for the delivery personnel to track their deliveries and manage them. Depending on the complexities and the number of stakeholders involved, the cost can vary to support multiple operational points digitally)

Conclusion

App development costs and prices in Singapore can vary from S$10,000 for basic features all the way to S$70,000 for more complex features for PWAs. For hybrid apps, expect to pay up to double the amount, and for Native apps, up to 4 times the amount that you would for PWAs.
When approaching a software developer to create an app, it is important to understand the basic types and options available to you, and carefully consider the main features needed from the onset. Scalability is another factor to consider and how future versions and feature enhancements can stand on structural foundations. However, in some cases, it is perfectly fine to opt to reinvent or upgrade to a new app as the business develops and the user base increases.


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We have recently received complaints that members of the public are targeted by some agents through WhatsApp who claim to be from Hipster Private Limited and using our UEN number of Hipster Private Limited to prove that they are legit Singapore companies.

They also use a similar looking domain name, our logo, and address on the website to make it as similar & credible as possible.

We want to make it very clear that Our company doesn't appoint any agent/recruiter for this so call 'money earning by apps rating' or 'any Ponzi scheme' where you need to deposit any money to get jobs.

Our jobs are always posted on official company pages on social media such as Linkedin, Instagram, Facebook and WSG.

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Digital Transformation: It’s Importance In Today’s Business World

Digital Transformation

Digital + Transformation

There seems to be a lot of confusion around the buzz word ‘digital transformation’. Often times, it is used loosely and other times it feels like a right of passage for companies to undergo for their survival. Here we will aim to answer: What is digital transformation? How do we start the digital transformation journey? Who defines our digital transformation strategy? Do organisations need to embark on digital transformation in order to survive?

Before going further, it is important to understand definitively that digital transformation is a radical rethinking of how a business uses its assets: its technology, people and processes to change business performance. In the compound word “Digital Transformation”, digital refers to way technology can be utilized as a driver for change for remodeling of a businesses and transformation refers to the strategic and planned journey for organisational change that includes people, mindsets, culture and processes.

In order to effectively start the digital transformation journey, commitment is needed, starting from the top leadership to every person in the organization for steadfastness in implementing change in four major areas: and these are technology, data, process and culture.

Technology

Technology is a big driver for a successful business. Although new and advancing technologies seem to always be popping up from blockchain technology to artificial intelligence, it is important to recognise and stay focused on the technology that suits your business needs. Business models need to be reconfigured to center them around digital services. Integrating the correct technology to provide business value is an opportunity that simply cannot be missed.

The key to ensuring business setups are properly implemented digitally is to get people within and without your organisation such as software developers with the technological expertise involved in this process so that you can find your businesses right fit.

> Businesses models are turning towards platform setups vs conventional setups. An example of this is Airbnb versus traditional hotels, and online food delivery providers that location match versus calling a restaurant for food delivery.

Some of the ways this can look like is:

  1. the use digital channels (e.g., chatbots, social media) to provide customer service in real time
  2. employing of machine learning in business analytics, data science and business intelligence to improve business performance and customer experiences
  3. an integration of artificial intelligence in business processes via analytics, workflow management and business automation tools to create a truly intelligent business solutions

Read more about: 5 Benefits of Digital Transformation
10 Crucial SEO Ranking Factors for Driving Traffic to your Business

Data

Why should you care about data? Statistically, workers waste up to 50% of their time searching for data. The fact of the matter is most companies today still don’t have access to good enough information. This wastes time and money in having workers go through tedious processes over again because they were unable find what was needed from scratch instead metadata-mining their way through collections of documents, or asking individual colleagues where a certain piece of information is located. The importance of the source of data, data quality and how data is processed cannot be over emphasised.

> The role of data in digital transformation is often overlooked but is critical in digital transformation. Data as an organisational asset is akin to the likes of intellectual property and brand assets that make up the lifeblood of the company.

Some of the ways this can look like is:

  1. a creation of a digital platform—a common business system shared across business functions—as the business “operating system” that allows the business to continuously deliver business results at speed and scale.
  2. the using of customer data to create more successful targeted marketing campaigns.
  3. the using of digital data gathered to better understand and be proactive in dealing with customers.

Process

Transformation is all about changing the way you think and do business. It requires an end-to-end mindset, reworking your customer service model to meet your customers needs more seamlessly than ever before while and managing silos and connecting different tasks together with ease. It can be an outrageous process of a full reengineering or an incremental process of sustained change. At the very heart of process improvement is the application of the customer-first approach

> Apply the customer-first approach in the planning of business processes. Customers need the assurance of seamless transactions when moving from online and offline platforms. It is important to ensure pleasant customer interactions that make for a solid customer experience. These interactions should be deliberately crafted by solution architects during the transformation journey.

Some of the ways this can look like is:

  1. a shift from a business-led approach to a customer-led approach
  2. a creation of new business processes that are optimized for mobile devices
  3. a reconfiguration in business models to center them around digital services

Culture

Culture, includes having the agility to be able to embrace organisational change management and combines elements of leadership, teamwork, and soft skills to be effective in implementation. Driving a receptive and open culture takes cultivation and companies that do not invest on this cultivation likely endure the most pain in transition.

> Being resilient to change and growth is a quality the organisation must adapt in the process of undergoing the digital transformation journey. It is important to remember, the goal of improving enterprise performance, productivity and competitiveness which needs to be a top-down approached led by a strong leader.

Some of the ways this can look like is:

  1. a creation of an organisational culture that focuses on speed, agility and flexibility—in essence, a digital culture.
  2. making the transition to a remote-first workplace environment
  3. a better work culture leading to a better employee experience through processes such as performance reviews, open feedback, on boarding, feedback, tracking satisfaction

Conclusion

The overlap of the key process in digital transformation are intentional. A good health-check is that the processes must work together. When implemented correctly, transforming your technology, data, process and culture will work together resulting in an uplifting of your enterprise. Undergoing a digital transformation shows an enterprise is adaptable to change that is necessary for future-proofing your business.

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How to Start up your Startup

10 Crucial SEO Ranking Factors for Driving Traffic to your Business

SEO Ranking

It is important to know about the SEO ranking factors if you want your website to rank higher in online searches. Higher SEO ranking means more traffic and the ultimate goal of any website is to attract more and more potential clients and turn them into valuable customers. Google and every other search engine follow some rules and algorithms to rank all the websites that are uploaded on the internet. Although there are over 200 factors that affect the ranking of any website, there are 10 crucial SEO ranking factors that are quite powerful and popular. In case you are wondering what those factors are, let’s go through this post in more detail.

Best SEO ranking factors in 2022

Check out the top 10 ranking factors which if known about and used correctly can make any website rank higher in web searches.

1. Content is important:

The quality of content that you post on your website plays an important role in determining the ranking of your page. Well-researched, informative, unique and creative- your content must have these attributes to rank higher on search engine page results. High-quality content also means more time on page, low bounce rates both of which are a sign that your website is attracting potential clients.

Here are some tips for crafting content:

  • First, list relevant topics relating to your business
  • Second, research the topics ensuring you provide quality information
  • Third, research keywords relating to the articles
  • Fourth, start writing

To improve your content on a Wordpress website, install the plugin “Yoast SEO”

To check the originality, readability and SEO score of your content use SEMrush & Small SEO Tools

2. Backlinks:

Providing backlinks that are relevant and genuine is one of the leading SEO components for those who want a good ranking for their website. If your page gets backlinks from a website having higher authority, your website is more likely to achieve an even greater ranking. And remember it isn’t the quantity of backlinks you create for your post, but the quality that matters.

Some ways to maximise this are:

  • Guest posting on bigger websites
  • Podcasting
  • Sending social signals from social media
  • Updating directories with real business information
  • And all other off-page activities

Bonus tip!

Give your customers more ways to reach you by fixing up your Google business page:

3. Keyword Optimization:

After content and backlinks comes keyword as another major SEO ranking factor. Keywords are basically the terms used by people to look things up on search engines. Optimized keywords are effective in driving the right traffic to your site and at the same time, it also makes your website rank high so that the right traffic can find it easily.

Here are some tools you can use to check if your content is optimised

  • Google Trends to analyse the popularity of top search queries
  • Uber Suggest to get insights into strategies of your competitors
  • WordStream to research top keyword phrases
  • Wordtracker for finding new keywords for your market
  • Moz an all-in-one tool for site audits, rank tracking, backlink analysis and keyword research
  • Keyword Planner You can utilize this free tool to find new keywords related to your business and see estimates of the searches they get and the expense to target them.
  • Bonus: SEMRush is a powerful too that combines many of the above functionalities, but its free functionalities are limited

4. Page Speed:

Another important ranking factor to consider is the page speed or website loading speed. If your page loads slower, the chances of visitors leaving the site gets higher. Fast loading pages provide a better user experience and help you retain existing customers and make new clients. Two aspects that influence page speed is your server from your hosting service and your code or the programming you have on your website.

Here’s a tool that can be used to for checking your page performance:

  • PageSpeed Insights Google’s official tool for checking page speed. The analysed results should be given to your developer
  • Gtmetrix For checking website loading performance.

Click here for more information: What is site speed and why is it so important?

5. Image alt-text

Alt-text or alt-tag helps search engines understand the image uploaded on a website and index it properly. With optimized alt-text your images can move to the first page of image results and improve website ranking.

Tip: Include your relevant keyword in your image alt-text.

6. Domain Authority:

Higher domain authority means higher chances of getting top rankings in search engines. Domain authority is calculated in terms of score from 1 to 100 and a website with a higher score means a better ranking. The authority of a website increases as it gets older. There are many other strategies too that can be followed to boost domain authority.

Tip: To find your website’s domain authority score, go to MOZ and input the domain name.

7. Mobile Friendliness:

A website that is mobile friendly is likely to rank high in web searches as most people use mobile phones rather than a desktop or laptop to search things online. Optimising your website for mobile phones can help it get indexed quickly and accurately, thus increasing its ranking.

8. User Experience:

User Experience is very crucial for good SEO ranking. With a better UX, you can enhance client engagement and also make new customers. There are different ranking signals used by search engines to evaluate the user experience of any website and provide ranking accordingly.

User Experience score will increase when you address three factors:

  • First Contentful Paint
  • Speed Index
  • Largest Contentful Paint

Gtmetrix Navigate to the Performance tab to see your websites UX score for the above 3 factors

9. Website Architecture:

From indexing and crawling point of view, the structure or architecture of a website is very important. The best way to improve the structure of a website is to create a sitemap for it. This is not just better for site navigation but also helps search engine crawlers in finding more pages on a site.

XML Sitemaps use this tool to generate a sitemap for your website. Apart from this, you will need to maintain the priority of pages.

10. Website Security:

Other than architecture, the security of a website is also a major factor that affects its SEO ranking. HTTPS is a signal used to measure the security of any website and consequently affects its ranking as well. Websites without HTTPS connection are shown as “not secure” in the address bar which can be a prominent pulling factor that drives traffic away.

How to achieve this:

On your wordpress backend panel, click on “Plugins” and search “Really Simple SSL”, click on “Install” and “Activate”

Conclusion

Following these tips above will allow you to optimise your website, organically, without paying for ads. Remember, the goal is to stay focused on the type of content people will want to consume, and to find answers for the questions people have. When you approach SEO from the perspective of serving your audience better, through research on what your audience is looking for, you can increase your website’s ranking in web searches.

You can also check Digital Transformation

Captain of a ship

Being a project manager, I see myself as the glue that holds everything together. My typical day would be filled with calls to ensure that projects run smoothly. I strive to be a humane and motivating project manager who can see multiple perspectives and handle projects logically and emotionally. It is not enough to understand the technical requirements; we often need to work well with people. I truly appreciate our developers. Despite working remotely and in a different time zone, we work closely to see projects through.

Coming from a financial background, going into the tech industry is a real eye-opener. The way I think is different where I stand on users’ point of view to make any changes to enhance the user experience. If you want to enter the tech industry, have an open mind, expand your knowledge, and have fun while you are at it!

Women in Tech

Doing something new requires drive and passion. I have always wanted to be part of the tech industry. It began for me with adapting to the swift environment, the steep learning curve, then striving for perfection. After giving my all, I believe programming is for those who are passionate about it, irrespective of gender.

To reach our full potential, we need support, guidance, an environment with trust and respect. I experienced this at Hipster, where people trust you, allow you to execute processes the way you envisioned, and respect each individuals’ points of view. Hipster is a place for tech enthusiasts willing to try new things. It offers a broad range of support, programmes, and resources to advance women in technology, no matter where you are in your professional development. And if you ask me, amazing things can happen when one woman helps another.

Barepack

Imavox

Handprint

Mobile App Development

Our recipe to making successful mobile apps

User Interface and Experience Design

Mobile users prefer apps that look great and function well. Hipster adopts a design-first approach – offering UI UX design services for mobile apps developed by us. We convert your ideas into wireframes and prototypes to finalize the app requirements before development begins.

IOS, Andriod and Hybrid Apps

Choose from IOS, Andriod and, cross-platform mobile app. Our team of 60 comprises experts who can specialize in different areas of development.

Scalable and secure technical architecture

It is essential to plan for scalability from day one. From our experience, companies struggle when their architecture is too rigid to handle a sudden increase in workload. While it might be possible to work around the architecture constraints later, it is often expensive and time-consuming.

Project Management Experience

We have experience in the traditional waterfall and agile project management. Our project manager will work with you to bring your app or MVP to market efficiently and effectively.

Bring your brand and customers closer

Hipster understands the importance of mobile apps to scale, automate the business operations and engage with consumers for your brand.

Only the
best is good
enough.

UI/UX

Our Design Principles

Designing with Agility

Our UI UX Designers work in teams using prototyping tools to iterate and deliver fast while still sharing insights within the group. Not to mention, they are well-versed in mobile app and website UI UX design.

User-centric Design

The key to designing a superb digital experience lies in understanding the users and close collaboration with our clients. Our firm belief is that the interface has to be functional and helps the users to achieve what they want to do.

Flexible Collaboration Methods

Hipster has experience working in waterfall or agile teams. Our UI UX designers in Singapore and India will adapt their design process to fulfil your business requirements.

Bringing Experience to Life

Design is more than a phase; and it is a continuous iteration. We work with you to operationalize and get the design to market cost-effectively. As your customer needs evolve, we measure and optimize the app over time. We strive to give you the best because we do well when your business does well.

Our Capabilities

What Hipster’s UI/UX Designers can offer to support your digital journey.

ui ux agency singapore

User Experience (UX) Design

Deliver exceptional user experience whilst generating business value through ux research. Broadly, the process comprises five stages – research, define, ideate, prototype and test. We don’t just apply the standard UX process, instead we seek to solve problems by using a combination of UX research activities. Some of our capabilities include:

  • User interviews and personas
  • User journey mapping
  • Information architecture
  • Storyboarding
  • User flow
  • UX writing
  • Wireframing and prototyping
  • Usability testing
  • Running different types of UX workshops
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User Interface (UI) Design

User interfaces are the elements that users interact with on the screen. Work with Hipster to create user interfaces that incorporate your branding, adhere to design patterns, and are aesthetically beautiful.

Our designers strategically think about each UI element’s design and placement by applying behavioral science and Hipster’s experience with digital products.

ui ux Singapore

The Design Sprint

Developed by Jake Knapp at Google Ventures, the Design Sprint is a 5-day process to create digital products through design, prototyping, and testing with your customers.

Hipster’s UI/UX designers will guide the team to understand the problem, converge on the best solutions, build a prototype, and test it during the sprint. Instead of rushing to launch a minimal product to know if an idea is any good, why not go on a Sprint and “fast-forward into the future” to test the finished product with real customers before making any expensive commitment.

Making a good product requires planning

Designers in Hipster understand that how product looks (form), how it works (function) and how people feel about a product (emotion) are three equally important aspects in design. Investing time in user research is crucial to creating products that users love.

Using a minimalist design style isn’t going to solve all problems

Software Development

Need to launch quickly?

We’re here for you. Check out our commercial ready-made products

Off-the-shelf products

Survey App

Create surveys with complex question logic using the survey app. Pick from various question types – like multiple choice, scaling, conditional questions, and more. Roles can also be assigned within your organization, giving individuals different levels of access.

Hybrid Event Management Platform

Virtual Breaker is a platform by Hipster that powers all your onsite and virtual events –be it meetings, exhibitions, or conferences. This platform seamlessly connects your in-person and virtual attendees for an interactive and engaging event experience. Find out more by visiting Virtual Breaker’s website.

Learning Management Platform

This all-in-one cloud-based system brings experiential learning everywhere and anywhere – from online learning, scheduling of classes, and connecting educators to students. Use technology to focus time on student learning rather than fulfilling administrative duties.

Virtual Streaming Platform

Connect with your customers virtually. The virtual streaming platform can be used for businesses such as (but not limited to):

  • Teleconsultation with doctors
  • E-learning with tutors
  • Virtual events
  • Live shopping
Feedback app

Feedback App

Create your own white label feedback app to capture your customers’ feedback about your business through an iPad or QR code. This app gives you the most valuable insights and data analytics about your business and consumers.

Virtual Call Assistant

Virtual call assistant

Want a system to connect your customers to customer service representatives virtually? Hipster’s virtual call assistant app offers video calls, text, estimated queue time, content to browse while waiting, and feedback rating at the end of the call. Administrators can track data and access customer feedback. Use our easy-to-navigate system to mold your service for the next growth phase.

Hipster’s special formula

Most commercial off-the-shelf applications are standardized with little room for customization. Understanding that business needs are very different, we offer a good level of customization when you work with us. This allows you to get the benefits of both bespoke and off the shelf product.

80% Ready-made & 20% customized

Other technologies

Ways we value-add to make a website or mobile app successful

Augmented Reality & Virtual Reality

In the technological age where many options are available, users prefer interactive engagements. Hipster adopts immersive technologies like Virtual Reality (VR) and Augmented Reality (AR) to take user experience to the next level. We utilized AR and VR to create 3D event booths and virutal tours during the Covid-19 pandemic.

Blockchain Technology

Hipster has been using blockchain for various business cases such as documentation hash storage, and other verification purposes to leverage our solution with decentralized technologies.

Cloud Infrastructure & Data Security

Cloud infrastructure has been vital in cloud solutions and technology companies. The goal is always to have a scalable infrastructure that can support from 10 to 10 million users with fully automated and fool-proof security achieved by taking various aspects and tools into account.

Enterprise Software Development

Documentation is essential to quality and process control. Before the product development starts, and after the project gets launched and in between, there are various documentations required to lay down all Standard Of Procedures (SOPs) to give better ideas of how things work. Documentation is undoubtedly a continuous process and improvement of a running tech product.

Business and Technology Consultation

Hipster’s founders have been in the technology business for over ten years. Working with 50+ startups and launching many in-house products, Hipster has gained experience over the to-dos and not-to-dos in various scenarios. We share the data and information readily with our clients. Besides building mobile apps and websites, we also mentor start-ups, SMEs, and corporates to develop their technological capabilities.

Artificial Intelligence & Machine Learning

From Netflix’s latest suggestion of enticing shows to Amazon’s product recommendations, many of us live with Artificial Intelligence (AI) now. AI is getting more personalized and offers users more convenience. In Hipster, we integrated image recognition to prevents users from posting obscene images. We also offer personalization conent recommendations for users in e-commerce. In another feedback app, we used text comprehension and anlysis to detect the negativeof the feedback.

Quality Assurance & Testing

Isn’t it better to find issues on your own before customers find them? Quality Assurance (QA) is the systematic process of determining whether a product or service meets the specified requirements. Hipster has been devising possible scenarios, and testing thoese scenarios. Hipster tests these scenarios on multiple device using automation achieved by tools such as Selenium, and AWS Device Farm.

Search Engine Optimization

Search Engine Optimization (SEO) boosts our leads and new customer inflow via the Google Search Engine. Be found by your customers easily by high page rankings when they search for your product or service category. Hipster has built hundreds of websites and improved their SEO ranking.

Smart solutions for Smart business

Hipster understands the importance of a robust solution to scale, automate the business operations and engage with consumers for your brand.

Technology must be consumer centric, automated and scalable.

Website Development

Our recipe to making successful websites

Nimble Team

Nimble Team

As a digital agency with experience working with companies across industries, we utilize creative website development strategies. Working on multiple projects exposes us to different technologies and keeps us at the forefront of the industry.

Top-notched
Quality & Security

We conduct rigorous quality assurance testing of the website before going live. We also take security measures such as SSL and data encryption, making asset files private and using 2FA login.

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Focus on ROI

We work with you to solve your business problems and don’t copy-paste solutions. Through our SEO optimization services, analytics integration and create multi language websites to help you reach your target audience and results.

Website Development Singapore

Responsive Websites

Hipster’s experience with responsive design is handy in a world where majority of the web traffic is on mobile. Our websites work elegantly across devices, be it desktop, tablets or mobile.

Websites promote you 24/7

Hipster Inc. understands the importance of the website to your business. Our forte lies in creating websites that are stunning, responsive, and functional.

Only the
best is good
enough.

Quality Assurance & Testing

IT Consulting

Enterprise Software Development

Data Security

Augmented Reality and Virtual Reality

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Lhommes

Renonation

KWSH

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Acceset

Tueetor

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Ready-made Solutions

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Details You Should Know Before Contacting A Software Developer

Most of us know that developing software is no easy feat.  The process of software development can be long and tedious. In order to avoid pitfalls and hasten the development process, we have listed down some details you should know before contacting a software developer. 

1. Your Business Pitch / Business Model Canvass

Before you contact a software developer, it is important to have either a Business Pitch or a Business Model Canvass. This helps the developer understand the parameters of your business to determine if they will be able to handle your business proposition. This is also how you can gauge whether the software developer might be a good fit for your project. On top of what you have given, a good developer will always add value and give suggestions to make a software product better. 

Now, what should go into a Business Pitch?

 

2. Who is your target audience?

By now, you should know that there is no one size fits all application that is meant for everyone. In fact, you will not be able to please everyone – different groups of people have different needs and interests, and they may be in different stages of their technology maturity. You should invest time and effort in understanding the needs and wants of your end-users so that you can provide them with a solution that is appropriate and relevant to their needs. Some developers also provide UX and User Research parts which include 

 

3. Knowing your business model

It is also paramount that you know and understand your business model. How is this business model going to help you generate profits? Will you be implementing individual transactions or a subscription-based plan? Who will be responsible for managing the software and communication with customers? These are all important information that you should have before contacting any software developer because developers are not only great at what they do, but they also have a lot of knowledge about their field which may prove to be beneficial in the long run. It is vital for planning payment gateways, payment cycles, and different tiers of payments if this needs to be part of the system you are building. 

 

4. Difference between MVP and Vision

While it is important to know the key features you want at the start, it is difficult to determine everything you need now. Other factors that come into play could be the tight timeline the developers have to build your application, and therefore, only having the most basic functions at the start. However, there is no need to worry! Different features could be implemented at different stages of your project.

Let’s take Instagram for example. We have all seen how Instagram has evolved over the years! Everyone knows that Instagram started off as just a simple photo-sharing app. However, after Facebook bought it over in 2012,  Instagram has grown beyond simple image sharing in its quest to become a one-stop shop for all social media users. This is evident from the launch of Instagram Stories in 2016, followed by the launch of IGTV in 2018. Did the Instagram team manage these changes overnight? Of course not. These functions were implemented along the way. 

Thus, you need to keep maintaining and upgrading your application. With so many applications available in the market, the only way to retain a user is to create the best User Experience (UX) there can be as compared to similar applications.

With your application up and running, you don’t have to aim for the stars at the very start! Improving your application could be as simple as including interactive transitions, multiple languages to cater to different users globally, or even making your application available in both the iOS and Android markets.


Just remember, a wise man once said, “small daily improvements daily lead to stunning results.”

 

5. Must-Haves VS Good to Have Features

Before you contact a software developer, you must differentiate between your must-haves and good-to-have features. This is because every project is unique and different. A good software developer will know how to handle the features for your project, as well as understand your needs.

Must-Haves: These are features that you need for your application to work effectively. If the must-have criterias are not met, the application will not function properly and cannot be used.

Good to Haves: These are features you would like to have but can live without. It’s best to prioritize them accordingly so that developers know what level of effort should be put into developing them before deciding whether or not it’s worth it.

 

6. What are some of the challenges that need to be solved?

Before you contact a software developer, it is important that you already know some of the challenges and issues on hand of your current application (if you already have one) or from current competitions that need to be solved.  By knowing these details, your developers can come up with solutions for you without wasting any time. 

 

7. Who are your competitors and what are your differentiating points?

Before you look for a software developer, you should have already done your homework. Who are your competitors? What makes you different from them? Why would customers choose you over them? If you can differentiate yourself from your competitors, you will be able to make a more effective pitch to the developer. Good marketing material makes it easier for developers and designers to get what you want and put it into action. Looking at the competition is a great way of creating that marketing material.

 

8. Marketing & Sales Plan

It would help if you always spent time planning marketing and sales tools you want to use when the software product is ready. Some marketing and sales tools need integration from your developers. Many founders ignore this part completely while doing product development. Before you find a developer, you should plan out sales and marketing strategies as if the product is ready.

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5 Benefits of Digital Transformation

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What is site speed and why is it so important?

When a consumer visits a new place for the first time, say a restaurant, long waiting time for the food to arrive may cause negative google reviews, leading to fewer customers visiting. In the same way, slow site speed can result in poor search engine rankings, fewer overall site traffic, and bad user experiences. 

What is site speed?

Site speed refers to the speed at which a browser is able to load fully functional web pages from a given site – and it matters very much in today’s digital era.

What is site speed

 

Why does site speed matter?

 

1. Conversion

Websites that load faster have been linked to lower bounce rates and increased conversions. According to data shared by Small SEO Tools and Strangeloop, a one-second delay in page load time will drop your conversion rate by 7%. This means that if your website drives $50,000 per day in sales, you could lose $1.25 million per year in lost conversions.

2. Loyalty from Consumers

Have you ever heard of this phrase – “It’s cheaper to get current customers to make a repeat purchase than it is to find new customers”? If you are thinking about how this relates to site speed, well, based on data shared by Search Engine Journal, 70% of customers believe that a slow website negatively affects their decision to purchase. Hence, it is highly possible that you will be able to get more customers with a site that loads faster. 

Loyalty from Consumers

3. Google Search Ranking

Everyone here knows Google is the most popular search engine. And it is every business’s goal to appear as one of the top finds when consumers search for a particular product or service. One factor that Google looks at when deciding what to show for search results is site speed. The faster your site speed, the higher your site will rank on Google. This means that potential customers can discover your site more easily now. 

How to improve your site speed? 

Now that we have uncovered all the benefits of having fast and efficient site speed, you might be wondering, “how can I check and improve my site speed”? Keep reading for six tips to improve your site speed.  


1. Checking Your Site Speed

Well, while there is no free lunch in this world, you’ll be glad to know that there are quite a number of websites out there that allow you to check your site speed for free. I recommend using Pingdom.


2. Utilizing a Content Delivery Network (CDN)

One way to increase your site speed is to host your media files on a CDN. CDNs work by distributing your files across a global network of servers. For example, when a user from Australia accesses your site, the files are downloaded from the server that is nearest to them. Because the bandwidth is distributed among so many servers, the stress on any single server is significantly reduced, allowing site speed to perform better than before. One of the more popular choices for CDN is Cloudflare. It is worth noting that the services Cloud flare provides are free as well. If you are already using Amazon Web Services, You can use AWS Cloudfront, which not only connects your assets from the domain name but also makes sure your dynamic assets stored in S3 are also cached to load faster.

Utilizing a Content Delivery Network (CDN)


3. Compress Your Website With Gzip

Gzip is one of the simplest ways to compress your website’s files to save bandwidth and speed up page load time. Gzip compresses your file – much like how we compress our documents into a zip folder, enabling the files to load faster in the user’s browser. The user’s browser will then unzip the file to display the content. This approach of sending data from the server to the browser is a lot more efficient and helps save a significant amount of time. 

Compress Your Website With Gzip


4. Reduce Image Sizes

Images are often made up of very large files, which can cause your site speed to decrease notably. However, we all know that removing all the images on your site is not an option. Humans are visual creatures and are naturally drawn towards images. One of the simplest methods to reduce image file sizes is cropping your images to the correct size. For example, if you want your image to appear as 1080px wide, you should resize the image to that width. 

If your site runs on WordPress, lucky you! There are many plugins available that help to compress your image files. One example is WP Smush. Simply check the box next to “Automatically smush my images on upload,” and all the images meant for your site will be compressed without any effort. 

However, if your site does not run on WordPress, don’t worry; you haven’t been forgotten! You can use non-WordPress tools such as Compressor.io


5. Switch Off / Disable Plugins & Pages That You Don’t Use

Plugins are probably the most common cause of slow site speed on sites hosted on WordPress. If you no longer use a particular plugin, it would be best to switch it off or disable it completely! 

For non-wordpress Websites, clearing server logs and deleting files and pages that you no longer use can improve the performance of the system dramatically.  Sometimes, broken links could be the culprit as well. Therefore, it is crucial to ensure that your site does not have these broken links. 


6. Load Data Smartly

If a page has a number of records to load, it is better to load data with pagination. Doing so allows the page to load faster and too much data loading can be avoided. For mobile websites, the data can be loaded differently than on a computer web. Moreover, layouts can also be optimized for mobile devices for quick load time.


Conclusion

Now that we know the importance of site speed, it is vital that you get it fixed while you can. Internet users are less tolerant of slow websites than ever, and if you’re not fast enough, you will not be seen. 

Click here for best SEO Services Singapore.

5 Digital Transformation Examples & Benefits

Benefits of Digital Transformation

COVID-19 has sped up the adoption of digital technologies by several years, forcing businesses to adapt faster than they can. As a result, digital transformation has become one of the top priorities for businesses in 2021. In digitalized companies, things and processes move faster and are less prone to errors with the help of technology. Manual data entry errors and data transfers between one system to another can be integrated using Application Programming Interfaces (APIs) and Software Development Kits (SDKs). However, there are still a handful of businesses that remain unaware of this trend. This could be because they do not understand the benefits of Digital Transformation. In today’s article, we will cover five benefits of Digital Transformation for your business.



What is Digital Transformation?

Digital Transformation is the adoption of digital technology into all aspects of a business resulting in fundamental changes to how businesses operate and how they deliver value to consumers.

One good example of a digital transformation is Disney. Disney launched its very own Disney+ streaming platform in 2021, which has proven to be a great success. So much so that its market value increased by $32 billion after forecasting it will triple Disney+ subscribers by 2024.



5 Benefits of Digital Transformation



1. Better Customer Experience

digital transformation Singapore

If you think that going digital only benefits your business, you are half right. Going digital will greatly benefit your customers as well. These days, consumers are looking for quick and valuable solution to their problems. Technology, without a doubt, will be the first option on consumers’ minds. Imagine if you had forgotten to purchase the main ingredient for tonight’s dinner. No problem, Amazon Fresh will deliver whatever you have ordered in two hours. In order to remain competitive in the market, it is important that businesses recognize and create digital solutions that ensures that the customer is always in the center of digital transformation.



2. Data-Based Insights

Data-Based Insights

Going digital means that you have the ability to track metrics and achieve data insights. It also means that you are able to translate raw data into insights across various fields, such as operations, production, finances, and business opportunities.

With the many data analytics tools available online, businesses are able to analyse the performance of specific products and services easily. Once the analysis is completed, businesses  are able to use these data to optimize different strategies and processes in order to achieve better results. By better understanding your customer and their needs, businesses can establish a more customer-centric business plan. Businesses may also  utilize both structured data (personal customer information) and unstructured data, such as social media metrics as an effort to increase business growth.



3. Collaboration Amongst Different Departments

Collaboration Amongst Different Departments

When an organization decides to adopt digital transformation, it is vital that all work processes and strategies, down to the core structure and company culture be addressed. Because of this, there is a chance for collaboration throughout the organization. In order to maximize the chances of a fruitful switch, there needs to be strong communication. With support, employees are able to put aside age gaps and social divides to engage in conversation and learn together.



4. Increases Agility

Increases Agility

Agility is the ability to continuously improve and develop quickly. The digital landscape’s rapid expansion and constant change make it impossible for businesses to rest on their laurels. COVID-19 is a great example of how businesses have to be agile. When work from home became the default, some companies were able to move to remote work seamlessly. On the other hand, some companies were left scrambling due to the lack of digital processes. Therefore, it is paramount that all businesses must be prepared to adapt to situations they may or may not have encountered before. There will always be new competition and new trends, and customers will always want the best. Hence, it is crucial that businesses are able to stay ready at all times.



5. Updates Skillsets and Knowledge

Singapore government digitalisation

As the demand for specialized skills continues to grow, the future of digital business may be heavily built on skillsets such as

Therefore, organizations that adopts digital transformation allows their employees to develop skills for the future, which enables them to have a competitive edge over others.

You might be also interested in the article: Digital Transformation: It’s Importance In Today’s Business World



Singapore Government’s Effort (Digital Transformation)

To survive and prosper, organizations must integrate digital technology into all elements of their operations in order to significantly change how they operate and give value to their consumers.

Since 2010, the Singapore Government has been pressing firms – both small and medium-sized enterprises (SMEs), to turn to technology in order to remain relevant and competitive. In 2016, it was found that only 15% of SMEs agreed that that was a need for technological change. Fast forward 5 years later in 2021, nine in 10 recognise the importance of digital transformation.

That being said, it shows that the Singapore Government has good foresight, and that they recognised the importance of Digital Transformation for businesses very early on. While there are many campaigns, schemes and grants that the Singapore Government has pushed out to aid businesses with their digital transformation, we will be covering three initiatives in this article.

  1. Digital Leaders Programme (DLP) – Jointly run by the Infocomm Media Development Authority (IMDA) and Enterprise Singapore (ESG), the DLP work towards assisting digitally progressive local companies accelerate their digital transformation plans. From being able to build an in-house core digital team, to charting a digital roadmap, these are just some of the benefits of the DLP. In order to apply for the DLP:

    – You must be a business entity registered and operating in Singapore, with at least 30% local shareholding.
    – Non-Infocomm Technology (Non-ICT) companies that have digitalised and are seeking to push new boundaries to develop new capabilities and capture growth opportunities.
  2. Enterprise Development Grant (EDG) – The EDG helps Singapore companies scale and transform. This grant supports projects that help businesses upgrade their businesses, innovate or venture overseas, under three pillars:

    – Core Capabilities: Helps to strengthen business foundations.
    – Innovation and Productivity: Supports businesses in exploring new areas of growth, or ways to enhance efficiency.
    – Market Access: Helps companies to scale and venture overseas.

    Similar to the DLP, in order to apply for EDG, you need to be:

    – Be a business entity registered and operating in Singapore, with at least 30% local shareholding.
    – Be in a financially viable position to start and complete the project.
  3. Productivity Solutions Grant (PSG) – The PSG supports companies keen on adopting IT solutions and equipment to enhance business processes. For a start, PSG covers sector-specific solutions such as retail, food and the construction industries. On top of the sector-specific solutions, PSG also advocates adoption of solutions that cut across industries, for example, customer management and data analytics. In order to apply for the PSG:

    – You must be a business entity registered and operating in Singapore.
    – Purchase/lease/subscription of the IT solutions or equipment must be used in Singapore.
    – Have a minimum of 30% local shareholding; with Company’s Group annual sales turnover less than S$100 million, OR less than 200 employees (for selected solutions only)


Conclusion

In a world where people heavily rely on technology, Digital Transformation can no longer be ignored. Especially if an organization wants to succeed and gain profits. With digital tools such as the multilingual web framework, the process of expanding and scaling internationally is now easier as compared to before. It is obvious that only businesses that fully embrace and invest in their digital transformation will thrive.

 You can also check:

6 Apps That Will Improve The Productivity of Your Business

Technology has changed the way people live their everyday lives. It is present in almost everything we do – from how we communicate with others to how we go about performing our day-to-day tasks.

For business owners out there, who are still doing every little thing on your own, stop, pause and think. Why are you not leveraging on technology to solve your problems? Or how does technology improve productivity? Well, fret not! In this article today, we will be introducing 6 application platforms that will help to improve your business productivity.



1. Notion

how does technology improve productivity

Whether you are working alone, or with a group of people, Notion provides you with a single space to organize everything that matters using blocks. These blocks are special because they are recursive. Meaning that a block can contain another block. Below is a list of Notion’s basic blocks:

productivity improvement

From shared to-do lists to team calendars, to even providing users with @links for quick referencing of teammates, Notion puts everyone in the team on the same page through these blocks. Notion’s clean and minimalistic interface makes it simple for users to navigate the platform. The best part of Notion? You are able to use it for free forever. The only downside of the free plan is how much you can upload. This means you can explore the platform first, and commit to the paid plan much later when you have decided that you really like Notion!



2. Google Drive

Are you often hit with frequent notifications from your workstation that it is running out of disk space? Yes, we feel you; and we have a lifesaving solution for you. Google Drive – a cloud-based storage solution that allows you to save files online and access them anywhere from any smartphone, tablet, or computer.

It is also easy for team members to edit and collaborate on files all at once. Changes made to the document by any team member will be captured real-time. Not forgetting, Google Drive allows users to share files with users as well. For more control over these files, users can click the drop-down arrow to decide whether these people can edit, comment on, or simply view the file.

how to improve productivity

If you have a Google account, you already have 15GB of free storage on Google Drive. However, if you do find yourself needing more storage space, you may upgrade to a Google One account, ranging from $1.99 to $9.99 per month depending on how much storage space you need.



3. Sprout Social

improve productivity

In 2020 alone, it was noted that over 3.6 billion people were using social media worldwide. Hence, it is not surprising that most business owners have turned to social media platforms such as Instagram and Facebook for publicity of their services or products. Sprout Social is a marketing management tool targeted at helping individual entrepreneurs, small and medium-sized enterprises (SME) and even full-service and niche agencies integrate and partner with social media platforms. Below are the social media platforms that Sprout Social supports.

If you are wondering how you are able to utilize Sprout Social, well, imagine this. Instead of having to update and work with every single one of your company’s social media platform pages, you can use Sprout Social as a one-stop location where you can manage everything associated with your social media marketing, including content curation, publishing, scheduling, and reporting and analytics. 

Have a post where the engagement rate is not so high? No worries, Sprout Social will analyse that for you. On top of that, Sprout Social comes with several automation tools to help you interact with your customers more effectively. One example is the Bot Builder function. This function allows you to create social chatbots that are capable of responding to direct messages on Twitter and Facebook Messenger using pre-determined messages by you. Through Sprout Social, you will be able to save a substantial amount of time through automation.

Even though you have to pay to use the platform, Sprout Social allows a one-month free trial with no credit card required. During the trial, you are able to see how the platform works and if its performance is up to standard. Once the trial has ended, you can then decide whether it’s worth it to commit to a long-term plan with Sprout Social.



4. HubSpot

6 Apps That Will Improve The Productivity of Your Business

HubSpot is an inbound marketing and sales software that assist businesses in attracting visitors, converting leads, and closing customers. HubSpot’s solutions allows you to host web and landing sites, build blogs and email sequences, and manage interactions with your leads and customers.

This is all done while analyzing campaign success and tracking user behaviour. HubSpot has a large variety of tools for business owners to choose from, and these tools are divided into “Hubs” – hence the name HubSpot. While some hubs are free to use, there are other hubs that can be purchased separately. When combined, these hubs come together seamlessly, giving you a full suite of tools across your marketing, sales, and support teams.

If you are new to HubSpot, you will be glad to know that they take customer training very seriously. Hence, do not be afraid of diving into using the platform, because HubSpot has a remarkable library of webinars that will aid you in understanding the process of inbound marketing. You are also able to participate in live webinars and view past recorded ones as well. If you require any help along the way, you will be pleased to know that HubSpot has its help resources readily available to meet your needs.



5. Xero

Improve Productivity of Your Business

Xero is a cloud-based accounting software that helps business owners manage the business’ finances at their fingertips. From functions such as accounts payable, accounts receivable and payroll, Xero makes it even more simple for you and I to use through its own mobile app – Xero Touch. Xero also uses real time data to allow for up-to-date accounts management. Do you know that a huge percentage of businesses choose to use Xero because of its beautiful interface? Xero allows users to customize their dashboard based on how they personal preferences, and even you to create your very own custom templates for invoicing and quotation purposes. Similar to Sprout Social, Xero offers its users a one-month free trial.



6. Figma

Productivity of Your Business

Figma is a cloud-based graphics editing and user interface design application. You can use it to do all kinds of graphic design work from wireframing websites, designing mobile application interfaces, prototyping designs, crafting social media posts, and almost everything else you can think of! You can even work with other team members at the same time, on the same file! The best part? Figma offers a free version to all users. All you have to do is visit the Figma Website to register for a free account.

If you are worried about the learning curve in using Figma, you will be glad to know that Figma has a very beginner-friendly editor where you can create your designs from scratch or using pre-uploaded templates. Figma also offers its users a plethora of resources to use. Nonetheless, if you do find yourself facing some difficulties with Figma, there are many YouTube tutorials available that can take you through Figma step-by-step. You can start with this video –  Get Started With Figma (YouTube).



Conclusion

Through this article, we hope that you will be able to use apps that are widely available on the Internet to improve productivity of your business. These tips to improve productivity should get you moving! If you haven’t already started, what are you waiting for? Go install and explore one today!

 You can also check:

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Book Review: Positioning by Al Ries and Jack Trout

Positioning starts with a product. It could be goods, a service, a company, an organization, or even a person. However, positioning is not what you do to a product. Rather, it refers to what you do to the mind of a prospect. For example, in supermarkets. What brand comes to your mind when you think of supermarkets? Personally, I think of FairPrice, Cold Storage, and Sheng Siong. But are you aware that in Singapore alone, there are more than twenty brands of supermarkets? Why is it that the supermarket landscape in Singapore is being dominated by these three big players? It all has to do with positioning.

Through this book, Trout and Ries has described how companies are able to approach the minds of prospects through positioning. Today, it’s not required that a brand invent or discover something. However, a brand must be first to get into the prospect’s mind. 

The authors have also stated that it is important for companies to know the position of their competitors. Only by doing so can companies come up with an effective positioning for their product or services. 

One good example from the book is Avis. Avis accepted that Hertz was the category leader when it comes to the rental car business – and that confronting them head-on would be pointless. What Avis did was admit that they were second to Hertz, with the tagline “We try harder”. This campaign brought about huge success to Avis because Avis related itself to Hertz, who is the market leader in the rental car business. 

Below are some key takeaways that allow you to better position your business.

Key Takeaways:

Here are some key takeaways from the book:

#1: Being the first in any category is very crucial

The human mind can only absorb so much in a day. Once this limit is hit, we instinctively filter out whatever information we consider to be less significant or relevant to us. Because of this, a huge amount of information tends to be overlooked – This is also the reason why so many companies fail to get the message across.

Therefore, being the first in any category gives you an edge over your competitors. It means that you have put yourself first in the minds of your prospects first. And it’s difficult to bring a company down in the first place. Imagine a ladder. Now, imagine Coke and Pepsi. Coke will always be at the top, and it is difficult for Pepsi to overtake Coke. This brings us to the next key takeaway. 

#2: If you are not first, create your own ladder

According to Trout and Ries, the hard way to get into a person’s mind is second. Second is nowhere. Thus, rather than attempting to fight for a position in the prospect’s mind as having the best product, it is better and way more effective to position yourself in a different niche.

For example, if the #1 fast-food restaurant has the best burgers, you could try positioning yourself as having the best fries instead. The main point is to try to stop going head to head with the #1 in your category, and to create your own ladder to be #1 of. At the end of the day, this could be a better tactic in terms of attempting to come out on top of your competitor. Just because you are positioned as the best fast food restaurant serving fries does not mean people won’t see you as the best fast food restaurant in Singapore. Below are some positioning ideas that you can take note of when creating your own ladder. 

Advertising and Positioning are not considered a logical debate with prospects. It’s a subtle seduction. Prospects won’t debate with the logic and the points together. However, if you create something completely new, use a comparison with old ones. Automobile inventions were named “horse-less” carriages, while cola became “zero-sugar” beverages. The list is endless. 

Following comparative positioning would be the classic marketing strategy. The power of an organization is derived from a product. Therefore, if you diversify with a new product, make sure to use a separate name of the brand. For example, Coca-Cola only has power because of the soda drink they sell. The company itself is merely a reflection of that power. Outside of the cola field, they had to earn their power the hard way. 

Procter and Gamble, Coca-Cola – they do it well. These companies have managed to create a separate brand for each product and do a multi-brand strategy, rather than utilizing the power of the successful product which is already at the top. Procter and Gamble sell different detergent with different brand names which makes it easier and cheaper for them to manage, as well as create unique business strategies for each brand. In the same way, Coca-Cola does not call its healthy version of beverage Coke Healthy, rather, they brand it with different names. 

To reposition a brand which is already occupying the #1 slot, brands need to conflict with a simple idea that changes perspective in consumers mind to create a void. When people believed the earth is flat, someone said, “No, it is round” and they gave simple theories for people to verify themselves. A person doesn’t have to be a mathematician to verify that.  When an established product leaves a gap, competitors can talk about it and reposition their product as filling the gap.  

To change the positioning of your competitor, you must rather say something about the competitor’s product to change the customer’s mind, rather than talking about your own product. 

“The objective of your advertisement should not be to communicate your customers and prospects, but to terrorize your competitor’s copywriters” – Howard Gossage 

Always highlight drawbacks of the competitor’s brand – in a subtle way and propose the solution. That was what Tylenol did against Aspirin and Stolichnaya did for other American vodkas. 

The comparison must be avoided in repositioning your brand. Some brands failed to create impressions in customers’ minds because they compared themselves with other leaders and emphasized the points that they are best which eventually failed with a question in consumer’s minds, “if your brand is so better, how come it is not the leader?” 

#3: Your brand name is important!

Can you think of a few brands that come to your mind? Why so? Brand names are important as it will unconsciously hold a position in the prospect’s mind. Hence, it is critical to keep your brand name relevant. As an illustration, Kodak and Nike may seem like random brand names, but if you do search for what the word actually means, you will be able to better comprehend and relate to the position they want the brand to hold in your mind. 

It is also common for brands to change their names from time to time in order to stay relevant. They do it for broadening the meaning and generalizing it. For example, the Sales Management Department has now evolved into the Sales and Marketing Department to accommodate the fast-changing market needs. 

#4: The line-extension trap

Line extension occurs when a strong brand, such as Coke, decides to employ the same brand name on a new product. While there are certain situations where line extension may come in handy / makes sense, more often than not, one should be wary of it.

For instance, if you were Coke, and wanted to launch a new soft drink, it would only be wise not to call it Coke Juice. Line extension dilutes your brand. It also makes it more difficult for your brand to maintain a strong presence in the minds of prospects. Is Coke still a cola company? Or has it evolved into a company that produces a line of soft drinks? If things go awry, it is possible that the #2 in the category, in this case, Pepsi, may end up taking the top spot.

Procter & Gamble, unlike Palmolive and Colgate, brands each product with different names so they are separated from each other and sell 5 times more than that. If the initial product name is in the consumer’s mind, it stands for something which also means companies shouldn’t dilute brand positioning. “In positioning, the shortest distance between two points is not necessarily the best strategy. The obvious name is not always the best name” Line extension names are forgettable because they don’t have any position on their own.

You must be thinking then, when can I line-extend my product? Well, Trout and Ries mentioned it is only possible if your competitors are foolish. If your volume is small. If you have no competitors. If you don’t expect to build a position in the prospect’s mind. If you don’t do any advertising.  Despite that, it doesn’t mean you can never line-extend. there. Below are a few rules taken out of the book that will tell you when to use the house name and when not to.

#5: How to position your business in prospect’s mind

Firstly, it is important to identify what position you already have in the mind of your prospect. Once you have done so, it will be much simpler for you to establish what position you want to own. It is also crucial to know who your competitors are and whether you have enough budget to go against your competitors. Lastly, sticking it out in the industry is of utmost importance. Positioning is a concept that is cumulative. “Whether you are selling colas, companies, countries, or even yourself. Out of mind, out of business.”

#6: How to position yourself and your career

“In politics,” said John Lindsay, “the perception is the reality.” So, too, in advertising, in business, and in life.

Well, before you start thinking that ‘Positioning is not relevant to me, I do not intend to start a business.’ I am here to tell you that it is possible to position yourself and your career through the positioning techniques we have earlier read about. Firstly, you have to define yourself. How do you want people to remember you, and what do you want them to remember you for? If you are able to properly define yourself, you might be able to get into the minds of your prospects. Next, do not be afraid to make mistakes! More often than not, humans learn the most by pushing themselves out of their comfort zones and making mistakes.

As stated by Trout and Ries, your reputation will probably be better within the company if you try many times and succeed sometimes than if you fear failure and only try for sure things. Next, it is important to make sure your name is right. Have you ever heard of the singer, Katy Perry? Do you know that she actually changed her name such that she wouldn’t be mistaken for another singer? Now you know the importance of names! Lastly, in order to succeed, it is important to try smarter. How? Find a horse to ride! While your pride may stop you from doing so, success in life is based more on what others can do for you rather than what you can do for yourself. Below are the six types of horses you can and should ride:

  1. Your company – It is paramount that you know the direction of your company. Is this company able to provide you with growth opportunities? If it isn’t, my advice to you is to get a new company. 
  1. Your boss – Ask yourself the same questions about your boss as you asked yourself about the company. The goal here is to work for the smartest, brightest, most competent person you can find. Why? If your boss is going places, chances are good that you are too. 
  1. A friend – No, I am not referring to your personal friends. Rather, it is beneficial to have a large circle of business friends. The more business friends you make outside of your own organization, the more likely you are to end wind up in a big, rewarding job. However, do take note that it is important to exercise these business friendships once in a while, otherwise, you won’t be able to ride it when you need it! You can do so by asking them out for lunch once in a while, sending them articles that they may be interested in, as well as congratulating them when they achieve their goals. 
  1. An idea – We may all have had moments where we thought of a great idea but were reluctant to share it with others for fear of being ridiculed. Sometimes, people expect too much of an idea. In order to ride the “idea” horse, you must be willing to be ridiculed. You must be willing to go against the tide. Only by sticking your neck out and taking risks will you be able to be the first in coming up with a new idea or concept. 
  1. Faith – It is crucial to have faith in others and their ideas! Have you heard the story of Ray Kroc and the McDonald Brothers? From this story, the key takeaway is to believe in yourself! If you don’t, you are bound for failure. 
  1. Yourself – While it is possible to succeed in business or in life all by yourself, it’s not easy. It always takes two hands to clap. Take selling, for example. You don’t make a sale all by yourself. Somebody also has to purchase what you are selling. As Trout and Ries mentioned, it is important to remember that the winningest jockeys are not necessarily the strongest or lightest. The best jockey doesn’t win the race. The jockey that wins the race is usually the one with the best horse. Therefore, pick yourself a horse to ride and then ride it for all it’s worth. 

Conclusion

In conclusion, and I quote, ‘To win the battle for the mind, you can’t compete against a company that has a strong, established position. You can go around, under or over, but never head to head.

I would highly recommend giving this book a read, especially if you are interested in or new to building a brand. This book can aid you in better understanding how to position your brand and win.

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7 Benefits of having a mobile app for your business

The success of any business is ascertained based on several factors. Some of the basic factors would be- accessibility, customer satisfaction, sales and brand recognitions. Before we dive into how a mobile application can be beneficial for a business, let us take a look at some interesting statistics.

a) 81.5% of users searched for a product/service online

b) 69.4% of total internet users got on a shopping app through their mobile or tablet

c) 77% of users purchased a product online, out of which 55.4% did it via their mobile devices.

Mobile Apps vs Responsive Ecommerce Websites

The last statistic mentioned above states that 92% of time spent on mobile devices is via an app. While many companies might struggle with picking between a mobile application and having a responsive website, it is really not a difficult decision.

A responsive website would be a website that users can browse and navigate through on their mobile devices without missing out any features as compared to a desktop user. Having a mobile responsive website is quite important, but a mobile application has some added benefits.

So, what gives mobile apps an edge over mobile responsive websites?

The advantages and reasons of having a mobile application developed for your business will be discussed in detail further in the article. A responsive website is common among businesses with an online presence these days. It is cheaper and easier to come up with when compared to a mobile application. However, one cannot use a responsive website as a substitute for a mobile application.

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Advantages of Mobile Apps in the Modern Business Environment

Change is the only thing that’s permanent. Gone are the days when Mobile apps and digital transformation of businesses were a thing of the future. The recent pandemic has made online business transactions skyrocket in several economic industries. It is the responsibility of all businesses, no matter how big or small, to align their practices with market trends. Here’s a list of advantages that a mobile app can have for your business:

1) Enhances Customer Engagement

A well developed Mobile app is easier to navigate and work with as compared to a website or a web app. A mobile app brings together an arsenal of useful features into a compact screen which can be accessed and expanded using a few simple clicks. For instance, suppose you have an e-commerce website and you decide to build a mobile app for the same. After installing the app, customers can view, filter, save, provide/access feedback, post queries, buy, return, pay, track, contact customer care, and much more using the app. To put it plainly, a well developed mobile app is user-friendly, therefore more engaging.

2) Sales Growth

When a customer installs your mobile app on their device, you have the ability to actively notify them of various promotional discounts/offers via push notifications. This feature allows any business provider to establish an effective communication channel with their customer base and send regular updates regarding offers, new products, and much more. Many e-commerce platforms use this feature to their advantage by reminding customers about items they have saved in their cart. Push notifications become an effective way to make customers aware of new offers and similar plans, which in turn increase your sales.

3) Brand Recognition

A mobile application will create awareness of your brand and introduce it to the digital world. Instead of investing in expensive and conventional ways of brand promotion such as billboards and television advertisements, it is easier and more effective for small and medium scale enterprises to embrace technological ways of brand promotion. There are several ways your business can attract customers to install your app on their phone. Many companies offer discounts upon installation of their mobile app. Additionally, you can offer your customers more discount coupons if they make someone else install your mobile app using a referral code.

Once a user has installed your mobile application, there’s various ways to enhance value and customer experience. Not only do you get a bigger customer base, you have the opportunity to prove your business a reliable brand. Satisfied customers is what gives any business a positive brand image.

4) Better Analysis of Customer Behavior

Equipped with a mobile application, your business unplugs immense potential for growth and strategy. Mobile app analytics can help you observe customer behavior and marketing trends which can give you an extensive insight on what works and what doesn’t. This knowledge can in turn be used to come up with business strategies and ideas which help expansion of your sales. Mobile analytics will help observe user sessions and user flow. Apart from accessing information on customer behavior, mobile analytics will also present to you any issues such as bugs or crashes that you may need to fix.

5) Allows Customer Feedback & Establishes Transparency

Feedback from customers who have purchased your goods or services is a crucial step in attracting more customers and satisfying existing customers. There are two primary possibilities that can occur after a customer makes a business transaction with your company- they can either be satisfied with the product/service, or they can be dissatisfied with their experience. While the former scenario will boost the business authenticity, the latter will give you an opportunity to fix the shortcomings.

Either way, a transparent business transaction would occur. Many e-commerce businesses with mobile apps have features like order tracking, refund policy, and customer care support. These features allow for transparency and ethical business practices which encourage customers to indulge with your business and be at ease while purchasing goods/services from your company.

6) Builds Brand Loyalty by Adding Value to Customers

Every business desires that their customers remain with their brand and do not shift to competitors.  An effective way to retain customers is by offering a membership or loyalty card which rewards them with points every time they purchase something from the company. Most businesses like KFC and Starbucks employ this tactic to retain customers.

With a mobile app, one can add value to their customers digitally by offering rewards for every purchase they make. This will encourage customers to purchase more as at the end they can get a free product by redeeming their awards. And who doesn’t like a free/extremely discounted product/service?

7) Return on Investment

Hiring a digital solutions company to develop a mobile application for your business is not cheap. While the return on investment (ROI) for a mobile app is generally favourable, Small and Medium Enterprises (SME’s) should keep in mind a few things before investing in the same:

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What to Consider Before Creating a Mobile App?

Before planning a mobile application for your business, consider the following questions. What purpose will your app primarily serve? What are the monetary and technical resources that would be required to develop a mobile app? What are your goals for the mobile app?

Don’t try to build a mobile app just because it’s become a trend and everyone else is doing it. Think of the benefits you could reap with a mobile app at your service. It’s true that a plethora of opportunities present themselves with a mobile app at your disposal. It will allow you to engage with clients better, create brand awareness for your company, even ease transaction processes and enhance your reach. However, a company should think and plan before they invest.

Conclusively, hire a company which is reliable and possesses the required expertise to build a mobile app that matches your expectations and achieves your goal.

7 Ideas to Gamify The Process in Your App

Millennials have more than 67 apps installed over the phone, however, the number of the commonly used app remains just 25 (Simform’s study). Therefore, the question arises why some apps attract more engagement as compared to others. The mobile app ecosystem is getting more competitive each day. It has become additionally challenging to create a mobile app that stands out from others, is interesting for users and has a long shelf life.There are various ways to achieve this. Incorporating methods like- in -product customer reviews, personalised accounts, social media management, giveaways, etc. are a few ways to make your application unique and interactive.

Another possible strategy would be the gamification of your app. Gamification is a power tool used by designers to insert gameplay elements in non-gaming settings to increase user engagement with a product or service. By weaving fun features into the app, the designers tap users’ intrinsic motivations so they enjoy using it more.

Some of the most popular apps that use this strategy are Duolingo, Reddit, Todoist, Starbucks, Snapchat and so on.

To gamify a mobile/web app, here are 7 ideas that will assist you to incorporate gaming features and tactics-

1. Make it Enjoyable

Entertaining your users is an excellent way to keep them on your app. Many mobile apps related to educational and skill-learning purposes that help people learn coding, math, music, language do so by making their app’s interface more appealing and interactive. If your app is enjoyable and entertaining it will motivate the users to explore it more. Even the simplest app with some gaming interaction will seem more exciting.

2. Creative rewards or loyalty program

A loyalty program consists of rewarding the user for using your app. It is an effective way to gamify your app. Rewarding users for frequently accessing your app, achieving goals, buying goods, sharing posts with their friends, participating in competitions and quizzes, and inviting friends to join the app will encourage them to keep returning to your app and grow their interest constantly. Unlike offering useless prizes, offer a reward that has an intrinsic value for the user, for example- in-app currency for spending within the app, cash rewards and digital goods to be exchanged for real goods. Identify what makes users come back to your app again and again, and offer it to them.

3. Competition

Tap into the social component of your audience and introduce competition as a gaming element to your app. Badges or points can be used to denote achievements and users can be ranked according to it, therefore, they will remain more engaged due to their urge to win.This will help users to share achievements easily, which adds to their feel-good factor. A lot of fitness apps use this technique where users can challenge their friends or even connect with other users who are using the same app.

4. Progress Display

People have a need for recognition and want to keep a track of their status. A progress display motivates your users to level up and not quit. Whether it is learning a new skill or following a fitness program, program display is a great way to retain users and support them throughout their journey. Once they have accomplished a certain lever, allow them to share the news with the entire globe. This will make people post on social platforms and share their stories with others. It is an effective way for business promotion.

5. Leaderboards

A leaderboard will allow your user to compare their progress with others and at the same time induce competition. This makes users more interested and tempted to stay engaged as players so that they can actively become a part of the race and prove themselves to be winners. They will want to achieve the highest score and acquire the first place, thus, offering your users a chance to compete with their friends, to get them engaged with your mobile application and grow your app’s network.

6. Addition of sharing loops

Consider social media looping into your app to allow users to show off their skills and achievements on social media platforms. This flaunting nature of your user will not only help to retain existing customers but also acquire new ones and create an awareness about your app. Make sure to add an option for your existing user to invite their friends who are not using your app, this helps to gamify your app in a profitable way.

7. Self expression

Humans desire self-expression and a developer can address this desire by incorporating certain features in the mobile app. Allow users to express themselves with avatars, badges and through any other virtual goods. The simplest example of app gamification technique that appeals to self expression is allowing the user to personalize their profile page on your app. Understanding your customer and your product will be a more effective way to implement this technique.

Gamification Strategy For Business:

It is important to note that while gamification is a useful tool, it is also necessary to implement a strategy that will help you reap optimum benefits . Many times you will notice that not all incentive techniques work with some apps. If you integrate the above features without understanding how it connects with your user, your efforts to gamify your app is futile.To tackle this issue, here are some points to keep in mind to set up a successful mobile app gamification strategy-

• Decide your target audience
• Find something of value for your target audience and use it in your app
• Figure out what suits your app best and build techniques that are well ingrained in the ecosystem
• Keep it simple for users to engage
• Quick rewards will keep the users entertained and motivate them to achieve goals
• Encourage and monitor user feedback
• Integrate social media platform into your app

Gamification works more effectively when the users are already a part of the ecosystem and are engaged with your app. It is an excellent solution to the most burning challenge of customer retention. It is a crucial marketing tactic based on human psychology used to change user’s experience to motivate them to interact with your app more frequently, thus delivering a desired behaviour towards your product. This enhances the popularity of your mobile app in the market and generates more revenue.

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Launching an App: Effective Tips for Businesses

In February 2021, approximately 88.5 thousand mobile apps were released through the Google Play Store (Statista). Even though it is the lowest number of releases between March 2019 and February 2021, we can observe a continuous publishing of apps indicating competitiveness in the mobile app industry.

The survival of an app depends on its ability to hold a valuable position in the market which begins with the launch. Developers invest an immense amount of time and resources designing and building their app and fail to realize the significance of their product’s launch.

Launching the app

A strong launch helps to set a path for your app’s success. To achieve a strong launch, you must implement the pre-launch strategies months before your final release date. Some of the key steps to keep mind are-

  • extensive market research
  • introduction of in-app analytics and a feedback channel
  • beta testing
  • exploration cross-platform and browser versions of the app
  • creation of app landing pages and video teasers
  • utilization of social media and press for promotion

Do not miss out on the pre-launch opportunities because this will set the stage for your app.

Common Mistakes to Avoid before launching your App

As you move closer to the final launch, plan strategically and focus on a holistic progress of your app that will actually prove to be useful to your target audience in the real world. Here are some of the common mistakes to avoid while launching an app-

1. Haste in launching

This is the most common mistake a developer makes. As soon as the app is developed it is launched in the market without further plans. There is no concrete strategy for keeping up the app’s performance, functionality or features. There should be continuous efforts for an improved future version of the mobile app to maintain high user engagement and retention rates along with driving downloads.

2. Not determining KPIs

KPI stands for key performance indicator and this helps to analyse and monitor the performance of your app. You can measure the following KPIs- monetization model, organic conversion rate, retention rate, sessions/time per user, time per session, and virality. You can put in place a dashboard for analysing and recording your KPIs and metrics. Conduct timely KPI analysis to evaluate how your testers and users are responding to the app. Developers should reflect upon this report and take measures accordingly.

3. Overlooking App Store Minimisation (ASO)

App Store Optimization, or ASO is required to get the app to the top of app store search results. It is similar to how internet marketers make use of the Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results. You can use Google Keyword Planner or AppAnnie, such tools will give you an idea of which apps are found for which search phrases. Invest in a strong ASO strategy to increase the visibility of your app which will eventually lead to increased number of organic downloads

4. Not working on product page description

Users barely read the first five lines of the description, watch a demo video or scroll down to the reviews on the app store before downloading an app. Therefore, you must invest your time in optimising your product page description. Craft a brief enough description to pique interest, use demo videos, include screenshots to advertise your app. Place the keywords strategically by using ASO methods so your app appears in searches over other apps.

5. Not having a soft launch

A soft launch is like a training ground for your app. It is aimed at a smaller audience restricted to a particular region before the final launch. Consider this as a rehearsal of the app’s performance and presence in the market. You can test your ASO and determine other significant areas for improvement. Additionally, a developer should test the app on all popular devices in the market to ensure that their product is accessible to the target user. This step is critical to determine any issues, bugs, crashes, overlooked mistakes and customer complaints.

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Final launch or Hard launch

The final or hard launch refers to the launch of the completed or final version of the app either globally or in your target area. It demands more marketing, time and cost as compared to a soft launch. You must make yourself familiar with the submission guidelines to get your app approved. Each platform like Apple Store, Google Play, etc have different requirements. If you desire to launch on both platforms simultaneously your app has to be optimised accordingly. For example, Google Play provides less number of characters as compared to the Apple store in the description segment.

What to do after the app launch?

Reach out to your network list curated during promotions to make them aware about the release of your app. At this point, you must have a contact list of potential customers who have signed up for email alerts on your landing page. Shoot an email to everyone to notify them of your app’s release. You must also have a separate contact list of reporters, bloggers and influencers, inform them of your app’s release through a personalised email and include any relevant app store product page links and press kit. Encourage everyone to try the app and obtain positive reviews on your app’s release day to make it stand out on the store’s homepage.

Now, let’s take an example of Snapchat, it did not have a grand launch but continues to sustain a successful position in the market and attracts new users every day. This emphasises that apps must maintain a momentum by navigating through the challenges to sustain success. It takes planning and strategy to keep the app afloat in the market. Here are some tips to respond to the launch of your app:

  • Engage with the users and respond to feedback: Engaged users are more likely to convert, make in-app purchases, and provide positive reviews. Simply interacting with customers, proactively and respectfully, will make them feel valued. Use special offers and discounts, customised content, reminders, and other valuable information to promote engagement. Make the use of push notifications strategically to optimize marketing.
  • Closely monitor app performance and it’s rank on the store: During this time, your app’s rank will experience significant variance from day to day and only start to stabilize after a few weeks. Measure and monitor key metrics and KPIs as stated above to understand the users and their usage. Couple this with the insights received from social media and other reviews, to improve the app and your marketing strategy for better user experience.
  • Make regular updates: By now, you will come across issues and bugs that require fixing. The customers will not overlook such issues and not resolving them will lead to disengagement. Release the update and include it in the app’s description to inform users about bug fixes, new features, and other improvements

You must start with a vision which extends from an app’s inception to far beyond its delivery. Launching an app is more than just publishing it on the app store. It’s challenging enough to launch but even more difficult to sustain an app and continuously work on its growth. While a successful launch may be considered a milestone, how your users respond to your app is the key to achieving a prominent place in the mobile app industry, therefore you must have a post-launch strategy to help your app thrive. We have tried to make this journey easier by simplifying how to launch your app and what to do after it has launched.

10 Ways To Check If Your App Is Ready To Launch In 2021

1. Do an extensive Market Research

In a competitive environment like this make sure to conduct extensive market research to understand the potential of your app way before it hits the market. Evaluate similar apps and identify their strengths and weaknesses. In short, acquire a complete knowledge of your competitors and recognize the potential buyers. A lot of developers might get stuck in this step but the idea is to continuously improve or work on your app according to the existing market scenario.

2. Execute In-App Analytics and a Feedback Channel

In-app analytics will help you to measure the performance and monitor the app. You need to devise a smart analytics strategy to obtain the relevant data needed to measure the performance and success of your app. You can use such data to improve the experience of the user. Another way to do so is by allowing your app to receive feedback directly from the user. A feedback channel of an app becomes like a first line of defense where the user can drop in their reviews directly instead of on the app store. This will prevent the down rating of your app which might lead to less visibility.

3. Beta Test

The purpose of beta testing is to see how well the app does in the real world. Whether you are developing an Android or an iOS app, doing a beta test is a crucial step. You can launch a technical beta, which is mainly done to receive useful feedback and report bugs, and later launch a marketing beta preceding the actual launch of the app intended for the customers, press and influencers. With marketing betas, you test how the app is perceived in terms of interface and design and creates buzz about your app.

4. Explore Cross-platform and Browser Versions of the App

One of the most ongoing software trends is cross-platform app development. This approach allows your application to run on various operating systems without creating different versions of the same app. It’s faster, easier, reaches a wider audience and saves time. The browser version can also be easily created and will allow users to access your app on any device.

5. App Store Optimization (ASO)

This step will help to get your app discovered in the major app stores. Focus on the app name and title, keywords, description, subtitle, total number of downloads, ratings and reviews. Use ASO to increase your app’s search ranking. Higher app ranks lead to more visibility which translates to more traffic. It is a process like SEO that needs to be monitored and modified over a period of time

6. Create the app landing page

A landing page is where the user ends up after clicking an ad.Work on your app landing page to promote your app and drive the downloads. It is created to persuade the user to opt for your app. You can use your app’s screenshots, features, and launch date. Collect email addresses of potential users and invite them to sign up for notifications and offer social media sharing tools for users to recommend your app to others.

7. Utilize social media

As a part of your marketing plan you must use all the social media channels at your disposal. Get your marketing team involved to actively campaign and update about the app this will keep the people engaged. Your presence on social media will attract other developers towards your app, this will help you to network as well as allow them to give you constructive suggestions.

8. Create a video teaser/trailer

Creating a promotional video is the most effective way to reach your potential users. Essentially you are trying to market your app through this video. Keep the length of the video short and incorporate a quick overview of the features of your app including the platforms (like iOS and Google) it functions on. Invest in this demo video and be creative with it.

9. Invest in media outreach

You must invest to have a successful media outreach campaign, start by laying out your outreach strategy and outreach plan. All this will help you to drive awareness and reach a wider audience for your app in a short span of time. Target bloggers, journalists and writers having an audience that would interest you. Ensure that the press kit is prepared before the launch which will consist of one file with all the information about the app such as:a press release, store icon and screenshots, lifestyle photos, video demo, app description, review guide and company information.

10. Double check Submission Checklists

There are some final development tasks to be completed as well as a checklist you’ll have to submit to the App Store. Apple and Google provide checklist guides for housekeeping tasks related to launching apps. Go through these official guides thoroughly before launching your app and uploading it to the stores. Review the rules and guidelines that apply to each store before you attempt to submit your app.

These were 10 important tips that will help you in your pre-launching strategy and to check if your app is ready to hit the market. You would need to tweak these tactics in different ways depending on your product but remember to create a buzz before your app is available in the store.

Pick a suitable launch date for your app. You only get to launch an app once, but the journey doesn’t end there. Apart from ensuring that all the pre-launch processes mentioned above are carried out effectively, remember to monitor feedback and encourage your users to post reviews. Positive reviews will help gain popularity on the market, critical reviews will assist in furnishing your app and making it the best possible version for the customers. Initiate a healthy interaction with your reviewers so they know their feedback is valued and being worked upon. Happy customers pave the way to any successful business project. The launch is only the beginning, constant work on the user feedback is what ensures long term growth and achievement.

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Difference between Django, Laravel, and Ruby on Rails.

Django, Laravel, and Ruby on Rails are among the most loved frameworks for web development. However, business organizations looking for the best solutions for their ventures, often get confused. They find it difficult to decide which framework to use for their project. Read this article to know about the three different frameworks, their strengths and limitations, and figure out which of the three is the most applicable and usable for you and your business.

Django

Features of Django

Benefits of Using Django

Who Should Use Django?

To limit the use of Django to a certain industry type would be unfair. It is one of the most established and rapidly growing frameworks that can serve the simplest of website and app development tasks. However, since the primary focus of the framework is to simplify hefty tasks, it is recommended for businesses with huge databases and users. Big companies like Spotify, Dropbox, Pinterest, Mozilla, Reddit, and The Washington Post use Django. It is obvious that Django is adept at handling huge media files, text posts content, immense interactions, and growing user base.

Keeping in mind that Python is one of the most favored languages for coders to learn and work with, Django is also a favorable choice for beginners even with new web application development projects. It is established, fast, secure, and easy to learn. Ecommerce websites, healthcare and financial booking platforms, social media sites transport businesses with an online booking system, etc. use Django. To put it simply, Django is a good choice for businesses with big databases and higher amounts of traffic/interactions.

Laravel

Features of Laravel

Benefits of using Laravel

Who Should Use Laravel?

In order to decide whether one should use the Laravel framework, the businesses need to chalk out their needs and then check their compatibility with features that the framework offers. The code brevity that Laravel allows is certainly time-saving. But companies or businesses that are looking for well-structured and extensive web development projects should definitely explore the Laravel framework. In addition, the framework has a huge developer community which facilitates quick and effective problem solving.

The extensive features of Cached data accumulation that this framework offers are suitable for businesses that struggle with slow web page loading. Laravel is also very secure, but it also depends on the developers to fully optimize its security features. It’s MVC architectural pattern makes it easy to work on large web projects by helping organize unstructured code. Contrary to the belief that PHP and laravel are slowly becoming outdated, it is still very much alive and constantly evolving. Some top companies that use Laravel include BBC, Pfizer, and 9Gag

Ruby on Rails

Features of Ruby on Rails

Benefits of using Ruby on Rails

Who Should Use Ruby on Rails (RoR)?

To put it simply, Ruby is a mature and dynamic general programming language. Ruby on Rails is a framework that is best suited for companies that have projects to finish in a cost-effective and time saving manner. If you are looking to build a Minimum Viable product for your business, Ruby on Rails is a good choice despite more popular and established frameworks such as Django (which is certainly not cost-effective for a MVP). Additionally, RoR is a great choice for social media applications. The fact that it is used by big companies such as AirBnb, Crunchbase, and Ask.fm is a testament to its ability of effectively handling immense traffic and transactions on a regular basis. Businesses with ecommerce platforms and complex databases can also use RoR.

Top Companies Using Django, Laravel, and RoR

DjangoInstagram, Pinterest, Facebook, NASA, Reddit, Dropbox, The Washington Post, Spotify, and more.
LaravelWordPress, Yahoo, Wikipedia, Flickr, Tumblr.
Ruby on RailsBasecamp, GitHub, Dribbble, Crunchbase, Groupon, Shopify, Airbnb.

Similarities Among the Three Frameworks

Features that are similar for all the three frameworks:

Comparing the Frameworks on Different Factors

Each framework has its own advantages and disadvantages. In order to understand which among the three frameworks is better, we shall compare them on the basis of availability and cost of developers, community, ecosystem, and security.

Availability and Cost of Developers

Community

Ecosystem

Security

All the three frameworks are unique and special in their own ways. While Ruby on Rails is the leading framework in website adoption, Laravel has a large ecosystem, and Django is the securest framework. Business organizations must analyze which among the three frameworks fulfills their requirements with utmost ease, and take an informed decision.

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Dimuto

Benefits & Features of On Demand Food Delivery App Development

Taxi App Development Services

How to Plan a Minimum Viable Product: a Step-By-Step Guide

mvp software development

Before getting into the details of building a Minimum Viable product, or MVP, let us briefly look at what a Minimum Viable Product is and how it can help your business? As the name suggests, a Minimum Viable Product involves building a product with only the bare minimum and most essential features that many companies launch in the marketplace as a testing tool. It’s purpose is to provide primary customers with a viable product and in future develop it further with enhanced features to attract more users. Most big companies start out with an MVP and then slowly gain influence. The advantages of a Minimum Viable Product are manifold. Not only is it an affordable alternative compared to a full-blown product, but it also demonstrates to the company whether or not they should invest more in their business idea. Additionally, it helps develop a thoughtful product step by step. A common mistake while coming up with an MVP is that companies sometimes build an extremely crude product that doesn’t serve its purpose. It’s important to keep in mind that your Minimum Viable Product should be complete in the sense that it allows for users to achieve what they are looking for with easy to use and basic steps.

Step by Step Guide to Build a Minimum Viable Product

An MVP is an observational tool. So the question you need to ask yourself is- how to gain maximum insight with minimum efforts?

Step 1: Observe the Market

In other words, indulge in market research. So you get an idea that you feel is excellent. You rush to execute it as you think that the sheer brilliance of your idea is enough to make it an instant success. Is that the right way to go about it? Probably not. No matter how good your idea is in theory, you need to get a practical insight. How? By indulging in market research. Hold surveys, look at market trends, observe your competitors. These activities will help provide the comprehensive outlook you need before investing in a Minimum Viable Product.

Step 2: Determine the Target Audience

A product can not serve everyone, neither can it be completely useless and have no users. In order to build your MVP, you need to decide the audience that is most inclined towards using the product that you intend to launch. Do not be in a rush to accumulate customers, instead, focus on adding value to the target audience.

Step 3: Establish Main Features

Let’s suppose your idea is to provide a grooming service booking facility online. You have determined your primary target audience (middle-aged daily workers that don’t get enough time to visit the salon). Now you need to establish the most essential features that your mobile/web app will provide. Focus on only the main feature (s) and try to design/map out a user flow that will help the audience use the service in a simple manner.

Step 4: Set a Success Threshold

Just like exams have a passing criteria and colleges come up with a merit list for new admissions, set a qualifying mark for your Minimum Viable Product. Sounds like a simple enough task but many companies overlook this step. Coming up with a mark that your MVP needs to cross in order for you to invest time and money in it is quite necessary. And once you have observed the market thoroughly, it is not that difficult to set a goal.

Step 5: Build your MVP

With the first three tasks fully accomplished, you’re ready to start developing your Minimum Viable Product/or have it developed by experts. If you feel like you have the manpower for execution of this task, go ahead and discuss it with your designers/developers. If not, find a reliable app development agency to build your MVP for you.

You might be also interested in the article: How much does it cost to develop an app in Singapore?

Common Mistakes & Myths about developing an MVP:

While the role of a Minimum Viable Product is undeniable with many businesses, there are certain misconceptions and common mistakes that companies have or make during the development of their MVP.

Myths:

Mistakes

Common mistakes related to MVP software development have been briefly outlined below.

Finally, the most common mistake is hiring inexperienced or unsuitable staff for building your MVP. The developers need to be aware of what they are doing and what your business idea is. Therefore, always hire a professional and reliable team of developers. If you feel like your on company cannot execute the task.

Read more our more blogs:

Basic SEO Strategy

SEO is essential and crucial to what drives your users to your website or product/services your company is offering. SEO does not have to be complex and we have broken down the 4 key areas your company should focus on when you are optimising your website.

1. Keywords

Your SEO keywords are the keywords and keyphrases that users search for via search engines to discover your website and website content. Targeting the right keywords and keyphrases is essential for SEO and it should “speak the same language” as its potential users as SEO help connects these users to your website. Your SEO keywords and keyphrases should also be relevant to your company’s product and services.

Here are some SEO keywords strategy you can kickstart with:

  1. Make a list of relevant keywords based on your company’s products and services
  2. Research the popular search terms users are searching for
  3. Research on how your competitors are ranking in terms of these keywords

2. Blog

After researching your keywords, next you can make blog content in relevance to the keywords you would like to implement to your website and this will bring traffic to your website through the keywords. Blog posts helps boost the quality of SEO as it positions your website as relevant to user’s searches.

You can blog on a weekly basis or monthly basis and utilise the keywords through your blog posts and this will help optimise your SEO.

3. Usability

SEO is also all about user experience. It is essential to ensure your website interface is usable and user friendly as this how the users will stay and interact with your website after they found your website through the search engines.

4. Analytics

Good SEO takes a lot of efforts and this efforts should translate to proper data analytics to see how effective your SEO keywords are. You should track your SEO on a daily, weekly and monthly basis to keep your SEO strategy plans on track.

Here are some SEO tracking tools you can utilise:

  1. SEMRush
  2. HubSpot
  3. Diib
These are the 4 basic SEO strategy we would like to share with you and here at Hipster, we also provide comprehensive SEO strategy to ensure your website appears top on the search engines.
Contact us to find out more on what we can offer to you and your company now!
Click here for 10 Crucial SEO Ranking Factors

How to Pick the Right IT Company for your Business

How to Pick the Right IT Company for your Business

Even small businesses are likely to encounter recurring technical problems that only the most tech-savvy person will be able to solve. Running into such problems is especially hard for companies with a limited number of staff and no designated IT team.

Instead of instructing an employee to solve something that’s way beyond his paygrade, outsourcing your business’s IT needs is the most logical and sustainable solution.

Your employees will be able to focus on their real tasks and become even more productive where there aren’t technical issues interrupting their work. However, looking for the right IT company in Singapore is easier said than done.

There are multiple factors to keep in mind when considering which from the endless list of IT companies on the island to hire, but we’re here to make things a bit easier for you.

Here are 5 things to consider when looking for an IT company for your business’s needs:

1. Proactive Management

IT companies everywhere mostly focus on resolving service tickets such as troubleshooting email problems and dealing with busted printers. After all, most of the problems encountered by small businesses fall within these areas.

However, if the IT company is proactive enough, it will closely manage your network to reduce the number of service tickets and make sure that the operations of your business don’t get interrupted due to a minor technical problem.

Simply put, we recommend going for an IT company that will address the root of the problem to ensure that fewer technical issues will arise in the future.

2. Weekend Services

This is perhaps one of the top requirements when looking for an IT company. Since technical problems are unpredictable, the IT company that will be hired should be able to respond as soon as possible, regardless of the day and time.

For businesses whose working days bleed into the weekend, you might want to look for an IT company that offers their services 7 days a week. In case the network goes down on a weekend, there won’t be any business interruptions if there’s an IT team that can fix it immediately.

Click here for about: How to make a successful app?

3. Highly Trained Staff

It’s also equally important to consider the skills and experience of its team. We strongly recommend going for an IT company that regularly sends its team to different training programs to ensure that everyone’s up to date when it comes to trends in technology.

As a business owner, you wouldn’t hire anyone who lacks the skills, especially when you’re under an industry that strives for customer satisfaction, right?

For example, when the owners of Singapore Carpet Cleaning were looking for an IT company to resolve a recurring Internet connection problem, they stated that they also checked the credentials of key staff or team leads in every IT company they were considering. That helped them gauge the expertise of their options.

4. No Long-term Contracts

It’s no secret there are some IT companies that will lock small businesses into long-term contracts, mostly spanning from 2 to 3 years.

It’s stressful to be obliged to stick to a contract, especially when an IT company under-performs most of the time. Nobody wants to have to repeatedly deal with a faulty server that should’ve already been fixed in the first place.

In line with that, we recommend looking for an IT company with month-to-month contracts and an “out clause” of up to 60 days. Before signing any papers, make sure to ask for the length of their contracts.

5. Varied Levels of Support

If you own a small company that can’t afford to shell out a lot for IT services, then it’s best to look for an IT company that provides different levels of support to accommodate your business’s needs, budget, and requirements.

/For businesses that don’t always deal with technology, you might want to look for an IT company that offers one-time services only when needed. This is the more practical option compared to signing a monthly or yearly contract.

Anyway, that’s it for our list of factors to consider when looking for an IT company. It’s important that small business owners be made aware of this in order to avoid signing contracts with mediocre IT support companies.

If you can think of other ways that will help business owners find the right IT company, don’t hesitate to share them with us! We love to hear what other people have to say regarding this matter.

Click here: We are introducing 20 Useful Tools for Every Startup.

Image Matching Technologies to Use in App

Image Matching Technologies to Use in App

There is a saying – A Picture speaks a thousand words and with AI, you can actually extract those words and make use of it.  There are a plethora of use cases of Image AI technology where we are already using one or another and it is applicable to every startup product out there.

Face recognition Authentication

After the launch of iPhone X and after, we all tend to use face recognition for authenticating our phones,  instead of email passwords which are hard to remember and easy to reveal. Our face is another biometric which creates mathematical algorithms based on our face structure, gaps between eyes, forehead size and so many millions of small details of our face which makes it unique for security.

Object Detection for computer vision – Object detection in a computer is more popular than we actually think it is. It makes decision making automatic and

Some very popular usage is:

Online Shopping Suggestions – When we are on one product, either it shows you similar products for the same colours from another style or shows you different items with matching patterns. This AI utilizes colour and pattern recognition for smart recommendations for matching clothes and accessories based on one purchase. Next time if your customers buy yellow Sneakers, you can also show them a yellow t-shirt.

Interpreting Emotions – emotional AI helps to get companies to decide the emotions of their customers and employees based on their emotional reactions in real-time — by decoding facial expressions, reading voice patterns and voice pitch, eye movements, and measuring neurological immersion levels. This is still very early to have something for a very high accurate solution but it is definitely worth trying.

Content moderation – In the age of social media and user-centric content which is mostly created by users,  It is very hard to determine manually if an image or a video includes unsafe content such as explicit adult or violent graphics. For the app with a rating of 13+, an app can be blacklisted by Google play store or Apple store if app developers do not check the content for their audience. Thanks to AI,  We can automatically block the NSFW content from users without manual moderation and blacklist the users automatically for violating our privacy policies.

Optical character recognition (OCR) –  We commonly have texts in images and videos. Whenever we take pictures of our notes in classrooms or client meetings, If we ever need to get those text from images, The app powered by OCR   can then convert the detected text into machine-readable text. You can following apps to use the machine-readable text detection in images

Software Development Agency

Android App Developer Singapore

App Developer Singapore

With mobile apps becoming the go-to solutions for businesses, smartphones, tablets, and laptops are the current interface for mobile apps. The increasing dependency on technology for everyday life activities and complex business solutions has, in turn, caused a rise in demand for android app development companies across the globe.  There is a plethora of android app developer Singapore, but if you are in search of the best android app development company, then Hipster is your go-to place. It provides top-notch mobile app solutions for diverse platforms. The android app developers at Hipster offer custom android app development services for businesses as well as startups to engage users effectively.

What makes Hipster the best Android App Development Service Provider in Singapore

Hipster: The Best Android App Development Company in Singapore

Mobile application development includes application development and UI/UX design. Hipster, through its android app development services, develops applications for mobile devices, which can run on Android platforms.

Types of Android App Development by Hipster

Hipster builds award-winning android apps from design to develop and maintain for its clients in long term. It develops android platforms in both, native and hybrid mobile apps, to deliver dynamic and polished Android apps.

Native Applications It is the right fit for projects that put user experience as the priority. 

 

It uses Java to develop android applications. 

Hybrid Applications  They are used if clients launch apps on both android and iOS platforms. 

 

It uses popular frameworks, such as Google Flutter, Reacts, Native, and IONIC.

Android App Developer Singapore

Skills Required to be an Android App Developer

Responsibilities of Android Mobile App Developer in Singapore

How does an Android App Developer at Hipster provide Android App Development Services to Clients?

Hipster has a team of android app developers that deliver projects through a five-step process, which has been outlined below:

Discussion While taking any project, Hipster holds meetings and engages in an in-depth discussion, to ensure that the short-term and the long-term goals are achieved. 

 

The team at Hipster collaboratively defines its scope of work and focuses on every minute detail, such that it can cater to the needs of the market audience and deliver the right product.

Ideas and Concepts The team at Hipster collaboratively defines its scope of work and focuses on every minute detail, such that it can cater to the needs of the market audience and deliver the right product. 
UI/UX and Branding This is the most important step, during which a glimpse of the final product is given, such that right marketing decisions can be made. 
Build and Develop During this step, the process of android app development starts, based on the requirements of the clients, such that they can kick start their business. 
Test and Deploy In this step, the android app developed by the company is tested and deployed to ensure that the app developed is of the finest quality.    

Android Applications Developed by Hipster

Barepack It is a returnable container lending system, which allows people to borrow containers at their fingertips, at their partner location.
Tueetor PTE LTD It is a search web and mobile app tool for tutors and students, to provide a match. 

iOS App Development Singapore

iOS App Development

Looking for a business-ready iOS application that gives you an edge in the competitive market? Search no further. Hipster, one of the leading agencies for iOS app development Singapore which creates iOS applications that are engaging, stylish, and simple to use. Our design, development, and support services are highly tailored and efficient. The needs of clients, at Hipster, are given prime importance, and the products delivered fit their demand. Hipster has more than thirty clients, and it has delivered 50+ projects for them.

Hipster, the best iOS App Development Service Provider in Singapore

The creation of a great iOS app requires a well-structured concept and involves determinants like target audience, the purpose of the app, and more. The iOS app developers at Hipster invest in the preliminary stages of app development and provide a profound build for subsequent processes.

Some of the factors that make Hipster the best iOS app company Singapore are listed below:

Types of iOS App Development by Hipster

iOS app development is a process by which iOS applications are developed for mobile devices.

Kinds of iOS applications developed:

  1. Native Applications- frameworks like Objective C or Swift are used. It is used for projects that put User Experience as the first priority.
  2. Hybrid Applications- frameworks like Google Flutter, IONIC, React Native are used. Hybrid applications are preferred when an application is to be launched on both android and iOS platforms, and any changes made reflect on both the platforms.

iOS App Developer Singapore

iOS App Developers in Singapore

Skills required to be an iOS Application Developer in Singapore

To be an iPhone app developer, the following skills are required:

Responsibilities of an Application Developer in Singapore

An iPhone app developer in Singapore is supposed to discharge the following duties:

iOS App Developer

How does an iPhone Application Developer at Hipster provide iOS App Development Services to Clients?

The iOS app developers at Hipster work as a team and work relentlessly to launch the application. An iOS application is developed through a five-step process, which is described below:

  1. Meet and Discuss: The iPhone app developers start the project by holding meetings in which short-term and long-term goals are discussed.
  2. Ideas and Concepts: The scope of work is defined and every minor detail is taken into account, such that the right product is given to the market audience.
  3. UI/UX and Branding: The iPhone app developers get their clients a glimpse of the final product, and help them in making the right decisions for marketing.
  4. Build and Develop: The requirements of the clients are considered and the iOS app development process begins, with the usage of the right technologies.
  5. Test and Deploy: To ensure that the iOS app developed is of the finest quality, developers put efforts to test and deploy the iOS application.

App Developments by Hipster 

Some of the apps developed by Hipster are:

Hire Mobile App Developer in Singapore

Mobile App Developer in Singapore

Mobile App Development in Singapore is a rapidly growing industry. It is a smart and efficient way for businesses to engage their customers and make their services more accessible. There are several mobile application development companies in Singapore that can help you build a software program to promote your business, and Hipster.inc is the best of it’s kind.

According to Statista, nearly 82% of web traffic in Singapore was generated through mobile devices. The number is expected to grow to 85% in the next 5 years. This figure points towards the gradual shift of internet users from laptops and desktops towards mobile devices for day to day work.

Mobile devices are easy to carry since they do not possess as many hardware parts as a laptop or a computer system. Any person would rather reach in their pocket for their mobile device to order food or look something up on the internet instead of logging on to their computer. Therefore, app development is something that almost all businesses operating online should consider looking into.

If you are looking for a business mobile app builder Singapore, get in touch with Hipster to discuss the details of your app. Services are offered for all kinds of mobile devices including Android and iOS.

Hipster.inc is a trusted digital solutions company. Software development for mobile applications includes building native apps or hybrids apps depending on the customer’s requirements. The company is proficient in both categories of mobile app development in Singapore.

What sets Hipster apart from similar app development companies in the regard it has for its customers. Being a young development company headquartered in Singapore, Hipster’s top priority is customer satisfaction. Our team of experts works relentlessly, from the beginning to the very end, in order to design and develop the perfect mobile application for your business. Here at Hipster, we strive to build the highest level of trustworthiness and business relationships with all of our valued clients.

Mobile App Development in Singapore

Hipster’s Mobile App Development Steps in Singapore:

With more than 30 reliable customers and over 50 accomplished projects, Hipster-inc has the best app developer in Singapore. In order to achieve this accolade, what we do is provide a complete product. It starts with free advice on developing the mobile app you need. The processes involved in creating a mobile application, be it native or hybrid, has been mentioned below:

Mobile App Developer in Singapore

Why are we the best Application Developer in Singapore?

Our company is young and full of ambition. That means we constantly strive to overdo our own excellence and give you the amazing product you deserve.

Customer satisfaction is our utmost priority. We have satisfied our clients so far, and we aspire to keep them satisfied in the future.

We are with our customers at every step. The process of developing a mobile application is many-fold. We review your needs to our best ability and give you the product that will best suit your business. A mobile application can do wonders for your company, and we plan to build you the best.

Our team is full of expert geeks whose only competition is their own self. They might not be good at parties, but they certainly are pretty good at developing mobile applications.

We are cost-effective. What you invest in us, we give back to you in plenty. So what’s the hiccup? Get in touch with the best mobile developers in Singapore now! Our advice is completely free.

20 Useful Tools for Every Startup in 2020

20 Useful Tools for Every Startup in 2020

20 TOOLS EVERY STARTUP SHOULD HAVE

Finding the courage to start something of your own never comes easy, and although, we might not be able to magically gift you that courage, we can surely help you obtain twenty absolute must-have tools needed for every startup to make a mark!

These tools enable your startup to function in a more organized way as they specifically cater to entrepreneurs’ unlimited and diverse demands. Moreover, the best part is that most of them are free, so they remarkably cut down on costs and always seem worth a try!

1. Microsoft Teams

This video-conferencing tool makes the list without saying since each startup is built on communication. The only slight surprise is that ZOOM was not the top choice. Due to increasing privacy and security concerns regarding ZOOM, Teams seems like the better alternative. It includes similar features like screen sharing and recording meetings. Additional features consist of access to Office apps, 1TB of OneDrive storage and more. There is a free and a paid version available, but Microsoft has begun a six-month free trial of the paid version during the pandemic, which will be followed by charging each user $5 per subsequent month. Google Hangouts Meet is another similar and viable option

2. Google Docs

This popular tool is a must for all startups due to its ability to simplify viewing, sharing, and editing important documents/proposals. It even allows team members to add comments and detect the presence of another member working on the same document. Moreover, it displays the exact time when the document was last edited. It has many other benefits and serves as a great tool to ensure everyone is literally on the same page (Yes! PUN INTENDED!)

3. AngelList

It reveals valuable information about startup related issues by listing out startup jobs, investors, etc.  It even provides several filters to streamline searches and quicken the process of finding exactly what you are looking for. Thus, this is a tool that can’t be ignored.

4. Canva

Canva is currently the largest platform for designing graphics. It offers plenty of templates to choose from with numerous free options available. There is no shortage of the number of aesthetic images and graphics present within this platform.  It’s convenient and easy to navigate around, which makes it very attractive for entrepreneurs who wish to creatively position their brand in the market without hiring a graphic designer.

Click here: What is new in iOS 14?

5. Product Hunt

This tool is a discussion platform for new products, apps, tech innovations etc. and was tailor-made to make the launch of startups a more straightforward process. It provides many benefits such as voting systems and user comments. But most importantly, it comprises a large group of enthusiastic testers that are willing to give your product/idea a try. Even if all these reasons are not enough to convince you, let me reveal the biggest takeaway here – it’s completely free!

6. WordPress

Now, this is no secret that it is essential for each startup to have its very own website. In today’s world, you cannot compete without a digital presence, and WordPress enables you to devise an impactful, customizable website free of cost.

It is perfect for up and coming businesses because of its easy and quick to use features, its reliability and security, its highly responsive designs and never-ending themes as well as its focus on SEO optimization.

7. MailChimp

Creating your website is just the beginning. If you don’t put in enough effort to market your idea/website, chances are that you will never reach your complete potential. This is exactly why MailChimp is a part of this list.

MailChimp allows you to exploit the benefits of email marketing strategies in a convenient manner. Besides, the interface is easy and customizable.

It offers a free package, specially for startups, with basic features, but you can upgrade to the premium version ($ 10 per month) at any time.

8. Google Analytics 

Another significant step after successfully creating your website is analysis, and this tool helps you achieve that for free (limited to 5 million impressions per month).

Google Analytics employs superior algorithms to ensure accurate tracking of website traffic, which in turn urges you to pay close attention to how many of your targets are being achieved. It pinpoints the exact source of failure or downfall and motivates you to engage in better customer management and user experience.

For these reasons, this tool is bound to enhance your conversion rates.

9. Crunchbase

This tool is so necessary because it allows you to capitalize on great opportunities in terms of forming new connections and raising capital.

The free version of Crunchbase is a decent place to get started as it will provide you with access to connecting with experts, other entrepreneurs, investors, market researchers, sales professionals, and much more. However, it is recommended that you take advantage of the paid premium version which has additional features like advanced searching, personalized alerts, the ability to connect with anyone, etc.

10. Fresh Books

No one will deny that no matter how ground-breaking or creative the idea is if it is not backed by sound financial planning, the startup is bound to be doomed from day one.

This tool assists you in keeping all your finances in check.

It is used as an accounting tool as it turns bookkeeping into a convenient and secure task. Its features include tracking payments, expenditure reports, financial statuses, taxation documents as well as invoicing and following up with clients. It comes integrated with MailChimp.

The only issue is that it is not free with users having to pay $15 a month for the most basic plan.

11. Asana

As the founder of the startup, it can get troublesome to manage all activities at once, but Asana is a project management tool that ensures your job is made easier.

Many renowned companies like Facebook and Uber use it to maintain high productivity and to ensure smooth functioning among everyone within the team. Its main features consist of assigning specific tasks according to respective roles, adding new team members, viewing reports and task activities as a project team, etc.

There is a free version available and you are permitted to upgrade to the paid premium features anytime.

12. Hootsuite

In this day and age, marketing is incomplete without the use of social media. Hootsuite enables better management of your social media marketing/advertising strategies.

It has a dashboard with all the social media apps and accounts in one place. It also allows you to schedule your posts in advance.

Thus, it is perfect to manage social media teams, interact with followers, and track content on all social media platforms.

It has a free trial available for 30 days, while the paid version starts from around $17 a month.

13. Gusto

This tool was devised to take care of HR services. It improves the pace of handling repetitive and complex tasks such as hiring, health insurance, employee benefits, business finances, workers’ compensation, and much more.

This tool is not free of cost and will require you to pay at least $6 per month for the most basic plan.

14. Calendly 

This is a very simple and basic tool to help with easy scheduling.

It greatly helps in scheduling appointments, calls, interviews, and more without involving emails and phone tags.

15. Prezi

This is something like Microsoft Powerpoint, but better, and everyone knows that presentations are not going to go extinct anytime soon. So, this is a must-have!

This presentation tool features captivating templates, unique graphs as well as customer analytics. It also offers a free version with limited features.

16. Intercom

Every top company will tell you that the key to success is keeping your customers happy and satisfied, and this tool does everything in its power to help you achieve that.

It is an all-in-one solution with CRM, a help desk, surveys, data analysis, and much more. It even possesses an integration with MailChimp.

It offers a free trial, but thereafter you will have to pay a price starting from $39 a month.

17. Slack

This is a tool built for communication between team members, and it has been proven time and time again that this trait can either make or break a team.

It allows the option of having discussions in groups or one-on-one and organizes all meetings by topics which makes the organization less of a hassle. It has its own mobile app, and thus, it’s very easy to access.

The free version should suffice most of your needs, but if you can’t live without voice and video calls, then you might have to shell out some bucks for the premium version.

18. Skillshare

As am entrepreneur, you and your team can never reach a dead-end when it comes to learning, and chances are you will be required to master some new skills very quickly. Hence, Skillshare deserves a spot on this list.

It has a variety of classes on business, tech, design, and other skills that you can get equipped with even in less than an hour!

It offers a free 3-month trial before charging its users.

19. StartUp Podcast 

Starting a company all on your own can seem scary not just due to the kind of hard work it involves but also because it can feel lonely.

Hence, this list includes this podcast which explains the risks and rewards involved, the process of getting funding, company naming, and much more. It has highly useful lessons involved and is put together in an interesting manner to make it worth watching.

Perhaps, your journey won’t seem so secluded after binge-watching this one.

20. Headspace 

Managing and working can take a toll on your team’s mental health, which is why it’s so important to take out some much needed time for relaxation purposes.

This meditation and sleep app has countless categories ranging from mindfulness practices, sleep enhancement to balancing personal life, and relationships with work.

Sometimes, we get so engrossed in making our dreams come true, we forget about the little things in life that make us happy, and this app will make sure to prevent that.

So, there it is! This is all you need to get started on your new idea, and of course, courage. Once you feel brave enough to go ahead with your big plans, give this list a try.

After all, the only thing worse than failing is not trying at all ☺

Click here: Startup in 2020Software Development Agency

What is New in iOS 14?

What is New in iOS 14

All you need to know about iOS 14- Features, Compatibility, Release Date, and Reviews

In June 2020, Apple announced the launch of its new operating system iOS 14. Which is set to be released in September the same year. From what can be gathered through the beta version of the OS for developers as well as the general public, this is one of the most important updates that Apple has introduced in a while.

Some of the prominent changes in iOS 14 include:

Mentioned above is just an overview of a handful of new features that the iOS 14 has to offer. The entire list of changes is extensive and will be discussed later on in the article.

With this software update, what Apple is basically aiming towards is optimizing the interface to make it more user friendly for its customers. Hence, it doesn’t come as a surprise that many functionalities have been made quicker and more responsive.

When will iOS 14 be released?

Apple hasn’t announced a specific date for the official release of iOS 14. However, what’s certain is that the update shall be available in the Autumn season this year. Judging from the previous dates of new Operating System availability made by Apple, the iOS 14 can be expected to be released in the second or third week of September.

After Apple talked of its plans to introduce iOS 14 on June 22, 2020, at its annual Worldwide Developers Conference (WWDC), it released a developer beta to test out the update and fix bugs. The developer beta is currently on its 3rd version. Details of feedback from developers will be discussed later on in the article.

The good news for people with an iPhone is that the company also made available a public beta version on July 9. Anyone can download and test out the iOS 14 updates provided they have registered with Apple’s beta software program (all you need is an Apple ID to register).

What devices are compatible with iOS 14?

If you have an iPhone 6 or the versions that came after it, you’re in luck because the all-new and exciting Operating System update (iOS14) can be downloaded on your device after it’s the official release.

A complete list of the compatible devices is given below:

iPhone 11 iPhone 11 Pro iPhone 11 Pro Max iPhone Xs
iPhone Xs Max iPhone XR iPhone X iPhone 8
iPhone 8 Plus iPhone 7 iPhone 7 Plus iPhone 6s
iPhone 6s Plus iPhone SE (1st gen) iPhone SE (2nd gen) iPod touch (7th generation)

What do developers think about iOS 14?

The majority consensus of developers can be summarized down to this- iOS 14 is one of the biggest updates Apple has released in years. It has revamped many features and shows a lot of potentials. One of the most remarkable features is the ability to place widgets on your home screen, which allows you to remember important things by a simple click instead of sliding through screens of apps to get to them. Many other features like Siri suggestions, App organization, Language translate, etc. have been made smarter and are being fixed to be more efficient as the company receives feedback from its developers.

However, there are several bugs with the developer as well as public beta versions of iOS 14 that Apple has released. Additionally, for comparatively older versions of the iPhone, this new update is going to drain a lot of battery which is quite inconvenient and not necessarily something that can be fixed.

It is recommended not to download the beta version of iOS 14 on your primary device as there’s always a risk of losing out on important data and coming across frustrating bugs without any solution. Therefore, if you plan to test out the public or developer beta version of iOS 14, do it on a device that you don’t use for everyday activities.

Some Pros and Cons of the upcoming iOS 14 have been tabulated below.

Pros Cons
Enhanced Navigation Beta versions are buggy
Advanced User Experience Fast battery drain for old iPhone models
Many new features that allow you to do more Third-party apps are yet to align with the OS update 

iOS 14: Features to look out for

iOS 14 is all set to be launched in fall 2020. iPhone 12, 12 Max, 12 Pro, and 12 Pro Max will come preinstalled with the latest operating system. iOS 14 comes with many advanced and new facilities. The software update is not only going to supersede its previous versions with the latest technology and ease of access, but also provide extreme security for its users.

Discussed below are some of the salient features that users can access with iOS 14:

The Health app comes with a customized sleep schedule option. You can also view new data types that allow you to choose a healthy lifestyle that suits your needs.

Altogether, iOS 14 is jam-packed with new and exciting features that apart from ensuring a user-friendly and smart experience. Also, pay careful attention to the customer’s security and privacy.

Click here: What is New in iOS 14Software Development Agency

Web Design Singapore

Web Design Agency Singapore

Website designing is a crucial aspect of any business that is present online. The competition is immense when it comes to eCommerce and selling your products/services on the internet. Setting up a website for your company that is user-friendly and interactive is one of the first steps in taking the business forward. A lot of factors such as website design, content strategy, SEO optimization, etc. come into play and directly or indirectly affect your business growth. Therefore, understanding the importance and benefits of good website design is crucial.

Importance of Web Design

Many have made the mistake of underestimating the value of website designing and shy away from consulting a web design company. Superficial as it may seem, website design is the first thing a user notices upon visiting your website. According to the research held at Stanford University, website design plays a 75% role in helping determine the credibility of businesses. What this means is that a good design will help you establish trust and credibility in the market, which in turn will generate higher sales and long-term customers.

There are many advantages of good website design. Some of the most prominent ones are mentioned below:

Web Design Company

Factors like website speed, accessibility, navigation, and mobile-friendliness are all affected by your website design. Statistics show that nearly 40% of users stop engaging with the website if the layout is not good. Therefore, the importance of a good website design makes itself clear.

Why hire a Web Design Agency?

Keeping in mind all the advantages of good website design, the next question you need to ask yourself is how to get your website up and running with the design that will cater to your business needs? Well, you hire a specialist to do the job for you.

Hipster-Inc. is one of the most reliable web design agency Singapore. The company has offices in Singapore, South Korea, and India. It provides a range of website designing and development services across the globe at reasonable prices.

With the world turning towards the internet to gather customers, small businesses can grow exponentially if they form a good online presence.

Hipster-Inc. is a leading eCommerce website design company that can help grow your business and establish a respectable online presence. We provide a range of services that include web app development, mobile app development, graphic designing, website designing, SEO optimization, etc.

There is no lack of web design agency Singapore, however, what makes Hipster stand out is our dedication to customer satisfaction. We engage extensively with our customers to deliver only the best solutions. Our work is streamlined with the customer’s expectations and every little detail is shared with the clients to help them visualize the final product better.  Constant communication and rigorous testing make our finalized products optimal.

Considering an upgrade for your eCommerce website? Get in touch with us at contact@hipster-inc.com or call us (+65 82314107).

How to make a successful app? Know the difference and build yours’ today!

successful app

Let us see Adam who owns a restaurant and makes $100,000 a year and Ethan who owns a courier company and brings home $500,000 a year. Both of them want to build a mobile app as a new sales channel to attract more customers and generate numbers. But here is something that is holding them b.ack, and that is the horrible statistics 999 out of 1000 apps fail. So should Adam & Ethan build their apps or just wait for the best to happen? Let’s take a look at some of the examples that are there today:

IKEA realized the software market for selling and built an app based on Augmented Reality and got 35 billion euros with getting 8 million users on board to use their app.

Starbucks also realized the need and created the app that got them $630 million.

What we see from the above examples is that careful market analysis and some planning along with the technology can do miracles, and can take Adam’s & Ethan’s businesses to the next level. Hence we’ve done some deep digging and created this guide on creating a successful app. Are you ready? Let’s Go!!

Business goals – Adam & Ethan had a vision, and they need to translate their vision into clear goals and objectives. Goals are things that you want to achieve with your application and the objectives are how you will do that? Some common goals are as follows:-

How will you set the goals and objectives for your company? – This is with a clear understanding of your business plan and multi-level discussions with the team that can help you build this.

Market Analysis – As we know Adam & Ethan are both new to the world of app, so they should perform a proper market analysis to enter the market with a good strategy.

Customer Segments – Before the development of the app, one needs to understand who is going to use their apps. In short, the buyer’s persona that will define the desired functionality of the UI/UX better.

Product Research – This can be done simply by downloading all the competitor apps available online to get a deep understanding. Understand the most appreciated features of these apps and customer acceptance. Based on this research, Adam & Ethan can define the features they wish to build on their app. Also finding issues/bugs on these apps can help them be prepared for their own app. Brainstorm and combat these issues and also consider what else can be done better by them as compared to their competitors.

For a perfect combination of all the above, entrepreneurs can conduct SWOT analysis when it comes to the app usability.

Monetization Strategy – Now that you have collected a lot of information, it is time to think about the monetization as it will affect your app functionality. Using a premium model or a freemium model? Will the users pay for your apps? Will you place any in-app adds? Etc.

Considering the Business model for Adam & Ethan, its best to provide their apps for free as per their business goals.

App Development – Now it is time to look for app development agencies in the market that can help you develop the app and this completely depends on one’s budget to keep it in-house or outsource. Since you are a start-up, it is best to outsource it.

Analytics – Now that you are ready with the app to roll out, immediately after the first release of the first version, start measuring the business performance and KPI’s. You will need to link an analytical tool like google analytics to your application for this. This will give you a lot of metrics but based on research, startups should focus most on the framework.

How to make a successful app

Iterative releases –

5 Steps Build an App & Make it Successful

The purpose to work iteratively is to process the data, assess the metrics, and then introduce the changes accordingly after the first release. Analyzing the user interactions with your application in accordance with the KPIs shows the need for changes and optimizations. The project team goes through a cycle during the iteration where they evaluate and determine the changes that are needed to produce the end product.

Every change you introduce should be derived from the metrics. Sometimes, your updates might include many different options, and it’s hard to predict what will bring a valuable outcome. Every iteration entails perfection-oriented testing and experimenting and will bring benefits only if you pay attention to the relevant data.

We clearly see that making a successful app is all about planning, analyzing metrics, making well-grounded decisions, iterating, experimenting, and testing. Wow, that’s a long list, right? Definitely there will be ups and downs when you do all this. But now you know where to find us in-case you need help in creating a successful app!

How to Make a Successful App

Impact of Artificial Intelligence on App Development

Impact of Artificial Intelligence on App Development

When we think of Artificial Intelligence (AI), we imagine a picture of the robotic machines that replace human intelligence and make us jobless. It may sound threatening the way it is portrayed socially but actually, we are surrounded by AI in lives in various ways:-

Artificial Intelligence drives our life more than we think it does. Some of the use cases that you integrate with a mobile app or business. The cases below are available as services from Google Cloud or Amazon Web services to try it out in your app:-

Click here: Impact of Artificial Intelligence

New App Ideas 2019 Yet to be Done in Singapore

New App Ideas 2019 Yet To Be Done in Singapore

Here are some of the app ideas 2019 that we believe can be done for mobile applications in Singapore. After researching and coming up with innovative ideas, we have made a list of apps that can be developed for the Singapore market.

Below we have explained why these applications are needed and how they will work.

Parent-Teacher meeting App:

A parent-teacher meeting app will help both the teachers and the parents. It will offer schools and educational institutes by conducting live video meetings or chat options to get in touch with parents. This platform will also allow working parents who are not able to attend the meeting all the time, to take a report of their ward’s performance.

Why parent-teacher meeting app is necessary?

Well, the answer is simple; the app offers teacher’s remarks, as well as the students, progress through the school or college. This allows parents to keep track of their ward’s performance as well as the areas where they need to work more. Parent-teacher meeting app will offer a live chat feature as well as video call facility where parents who are working can talk to the teachers and be updated on their children’s performance.

Another great thing about such an app is the time that it will save for the parents. The travel time will be diminished for the parents as they can attend a parent-teacher meeting through the app and there is no need for traveling.

This app will help parents by providing them daily feedback as the teacher can publish day to day performance for each student. Such a feature will allow the parents to make sure that their children are doing the homework on time and also about their performance in weekly tests or surprise quizzes.

A parent-teacher meeting app can be really helpful for the parents of toddlers who have just started playschool or kindergarten.

The teachers can share photographs with the parents and show them how their toddler is progressing and what fun activities are taking place in the classroom.

A two-way communication tool in the application will allow parents to interact directly with a concerned teacher to raise an issue or to inform about any problem their children might be facing. Such a feature helps shy students who cannot be upfront in the class, but their parents can inform the teacher through the application.

Parent-teacher meeting app is the perfect example of smart learning technologies and with schools as well as institutes pushing smart learning models, an interactive parent-teacher app is just an addition to this model. With smart technology being used for interactive teaching, a parent-teacher meeting app can be integrated with study modules to give more feedback to the parents.

As technology advances, schools and institutes are shifting to the smart class module to make education more interactive and efficient. Developing a parent-teacher meeting application will add to the benefit of both teachers and parents.

Read about: What is a Progressive Web App?

Birthday Reminder and Gifting App:

An application that sends you a reminder for birthdays and anniversary reminders, so that you can wish them on time.
There are a lot of applications which remind us about important dates, but they don’t have an in-built shop for sending gifts. Most of the apps already in the market have the option of sending a greeting card through Uber (In limited countries) or flowers through selected partners. But the app should allow an individual with the option of pre-selecting a gift item for their loved ones or relatives in advance from the options within the same application.

A reminder application with the options of gift items would become a hit as users want to have multiple options when it comes to gifts. Not everyone wants to send a greeting card or flowers. The gift option needs to be made more personal and individuals want to send out maybe gift cards or even personalized items like mugs, photo frames, soft toys, etc. The capabilities of such an application can be extended to valentine’s day, Mother’s Day, etc.

Such an application can be synced with google calendar and Facebook to gather information from a user’s list of friends and family members. Users will have the option of making groups based on their preferences and personalized reminders for every group and individual in that group.

The reminder application allows the user to pre-select the gift item and the personalized message to be sent to them on the day of the occasion. The reminder application will also allow the user to pre-book the selected gift to be delivered on the specified date and time.

Developing an application in which such features will be highly successful in the Singapore market. If relevant sponsorships or partnerships can be made with major online channels for gift item selection, the application will take over all other reminder platforms. The market research shows that people have less time to go and shop for gift items from physical stores, especially with the fast-paced life.

Lost and Found App:

A lost and found application will help both the local population as well as the travelers. Such an application will allow users to post photos of items that they have lost or found with location tagging. Several travelers and the local population lose their belongings like wallets, mobile phone, etc. while taking a cab.
Sometimes people forget to pick up their belongings while taking public transportation or a cab and realize it later on. Losing property or a personal item causes panic and distress in the person and they are unable to rest until they find their property back.

So far there are no applications for such a situation and the closest thing we can reach out to is social media platforms and some websites. Imagine losing your phone, without which you cannot do anything and what about the data on your phone. There is no guarantee whether the information will be secure or not, let alone your phone.

How about having an application that allows you to share the information with other users? In this way, if you have forgotten your phone on a bus or MRT, you can post it on the application community. People in the area will get an update regarding the lost item and see if it’s there or not. Fast and effective communication with location mapping will allow items to be found in less time.

Currently, you will have to go and contact the office of public transport and give them the time frame and station numbers before any action can be taken. This takes a lot of time and even though you find your lost item, it is a time-consuming task. So, a lost and found application cuts in the time and saves a lot of distress as local community members are there to help you all the time.

A lost and found application will help not just the local population but the tourists as well. Tourism will benefit more from this app as they are in a country for a limited number of days. Losing a personal item during their stay and not being able to find it soon risks the tourism industry for the country. So, this application will also help the tourism industry as travelers will be able to find lost items sooner and would be sharing this with everyone in their circle. This spread positive word of mouth and the country, as well as the community, gets praised for helping travelers.

Public Toilet Finding app:

Finding a public toilet becomes a task when you are in a new area or visiting a place for work or personal work. Having an application on your phone which gives you information and directions to a nearby public toilet will make life easy. Even though a person can visit a restaurant or a hotel lobby for using the washroom, but finding one everywhere is not possible. Yes, MRT stations and hawker centers have washroom facility but locating one while you are traveling for work or other urgent works consumes time.

A public toilet finding application comes in here, helping you to locate a public toilet near you. The application will use the built-in GPS of the mobile phone and direct you to one of the listed public toilets near you. The application will also offer the user with navigation support to guide the user to a public toilet near them.

This application will help the local population and also newcomers who are still trying to find their way around a new location or a country. Finding a public toilet nearby on your mobile phone will be helpful for people and it would make life a little easier. Public toilet finding application will guide the user to the nearby washrooms based on their ratings and reviews from other users.

Meal Saver App

A meal saver application will offer restaurants and small café owners to push forward promotional deals and discount coupons to the relevant audience on the app. Users can look up promotional deals from nearby hawker centers and small eateries through the listed shops. Shop and restaurant owners will be listed along with their food menus on the application.

Users on the application will get notified about any promotional deals or new offerings at a restaurant near them or their favorite places on the application. The GPS on mobile phones will enable users to search for places to eat and avail of a discount from the application. The restaurant owners can also offer to take out an option for people who are in a hurry. A person can put an order to take away and collect their order at the specified time which will save them a lot of time.

The application will allow restaurant owners for rolling out new dishes and let their target audience know about it in real-time. In this way, new users can look at recommendations for the most famous places to eat from a wide collection. Tourists who visit Singapore can log onto the application and find must-try places based on user recommendations and visit the stores through the navigation feature or google maps.

The other purpose of this application is helping small shops and eating places to turn their business profitable and sell to a wide range of audiences. Small eating places and hawker centers are generally not listed on maps or blogs which talk about food outlets. So, this application will result in creating awareness of such eating places.

The meal saver application will also offer festive discounts and inform of a new place to eat when they register as a restaurant on the application. This application will not only offer reviews from other users but also a chat option where new members can reach out to existing members for suggestions.

Goal Sharing Application:

A goal sharing application will offer users to get in touch with people who are pursuing similar tasks or objectives. There are a lot of people who are looking for support in leaving a bad habit of taking up a new hobby but are afraid to do it alone. Take the example of quitting smoking, people find it hard to do and with support from people who have conquered it will be really helpful. Another example can be of taking cooking classes, two or more people can get together to join similar classes and not be alone or feel left out in a big class.

Several people look for partners to share a hobby or to go out for sports. The goal sharing application will allow different users to get in touch-based on their interests for a hobby or a particular target they want to achieve. They can schedule meetings together with the live chat feature of the application and meet for their shared goals.

This application will help in getting people together and increasing harmony in the community. Several groups are formed within a society or in institutes where people get together to take part in an activity that interests all of them. But these groups communicate within themselves or through a WhatsApp group. Imagine a digital platform where you can search for a tennis partner or find a person to go scuba diving with. And the possibilities of this application are infinite. You can start a career counseling group and help people to sort their careers. Or a person can simply look for guidance on a project or a support group for quitting any bad habits.

The technology should be used to make life easier and not tough, this application is aimed to improve the lifestyle and make life much easier.

For people with anxiety issues or lack of confidence, this platform can be really helpful to gain confidence be it for public speaking or debates. Have a hobby to pick or a habit to quit, need to worry you find another member to help with the journey. This way users will not have to do anything alone and have a group of members to take part in the journey.

Mobile App Development Agency

Meal Sharing Application:

A meal sharing application offers users the option of having a meal with another member. A user who is planning to try out a new restaurant or a café can team up with another user or users to go along with them and take the experience together.

The application will have features like location, schedule, preferences, etc. to find you the perfect meal companion. Users will be able to create an account and list down their preferences and start catching up with other users who have similar tastes and food preferences.

The goal of this application is to never eat alone and having a friend or a companion who shares your interests and is ready to share their mealtime with you. The location feature will allow the users to get in touch with members near their area and get in touch with them for sharing a meal.

Why a meal sharing app? This application works in different ways and the benefits are as follows:

  1. Sometimes people find it hard trying a new restaurant or they cannot finish the meal on their own. Thus, the app will allow them to reach out to other users nearby them and get together to have a meal at a place. Thus, they will be able to try different items and still be able to finish their meal.
  2. There are times when a person relocates to a new country and they feel lonely while eating. The application solves this problem as now they can share a meal or have a meal with someone from the application who is nearby and have similar food preference.
  3. Imagine a friend tells you about great food at a restaurant that you should try. But they are unable to accompany you or are busy with some other work. No worries get in touch with another member through the app and have fun eating and getting to know someone at the same time.
  4. Users can also recommend a new place for their friends within the application. Thus, a foodie is always updated on where to go and try a new cuisine or a delicacy.
  5. There are endless opportunities from scheduling meals during lunch breaks and getting to know other members who are working/studying/residing in your place. Human interaction leads to endless possibilities, maybe you can find your life partner or end up with a friend who shares the same interests as you.

A lot can happen over a meal, you can share knowledge, investment topics, or just talk about how you are doing in life. Food brings people together and why not have an application to speed up the process.

The application will be having a freemium subscription where users can choose to pay a small amount to unlock discounts or even get insights from top food critics regarding a restaurant.

Smart Alarm/Wake Up application:

Bored of your everyday wake up alarm tone, or you are just not motivated enough by your alarm clock to get out of the bed?

Well everyone will have something to share on this topic. Some might say they don’t feel like waking up to the same alarm tone every morning, some may have a problem with not being inspired enough in the morning. Most of the alarm apps have features limited to snooze, voice reminders, etc. which are mundane boring if one can say.

The solution to this problem is a smart alarm application. What’s new in this application? For starters, it offers customized wake-up tones so that you hear a new wake up alarm every day. Another feature this application will have is customization which will allow you to wake up to an inspiring quote or news alert. That’s not is yet, you can have the application read out your schedule for the day to remind you of different tasks or meetings you have at work.

The application will offer sync between your calendar and reminder application so that you can choose and direct the application to speak out your schedule so that you can get things ready in your mind before leaving the bed. The application will offer music playback or radio streaming to get you in the mood and make your morning a lot happening before the coffee even hits.

The list of features included in the application:

  1. News alert from your favorite markets or segments through voice streaming after the alarm starts.
  2. You can opt for traffic updates to select a route before leaving home for work or other activities.
  3. Music streaming from your favorite youtube video to give your day a boost.
  4. Personalized voice setting so that you can choose from different voice assistants as per your choice.
  5. The app can even deliver you a Quote from your idol or favorite celebrity to motivate you first thing in the morning.
Read: new app ideas 2019

What is a Progressive Web App Development? Progressive Web App (PWA)

What is a Progressive Web App Development

What is a Progressive web app or PWA as it is commonly known as? A progressive web application is one that can be accessed through a browser and users don’t have to download an app or log in to a platform to access the information. PWA allows a user to access the web application no matter what device they are using. And it is this particular feature that leads to businesses using progressive web design for their websites.

A progressive web application uses a modern interface to deliver users app-like experience and performance. PWA eliminates the need for downloading the application on the device through the app store which makes using it much easier and hassle-free. PWA is very easy to use and if they deliver the user with increases experience and reliability the browser even offers to bookmark or add to home screen option for the web application.

How Progressive Application is developed:

progressive web app development is developed using web development technologies such as HTML, CSS, JavaScript, etc. These applications are developed to work on all internet/web browsers. So that a user does not need to install a dedicated application on different devices to access them. These applications can work on any standard internet browser such as Google Chrome, Mozilla Firefox, Internet Explorer, etc.

The app-like appearance and performance of the progressive web page depend on the nature of the browser and its capabilities. PWA allows push notifications, offline access to a certain amount of information based on the browser a user is using to open the web application.

PWA allows businesses and organization to develop a website which gives the user an elevated experience over traditional websites. A user can log in using their web browser on these applications, save information for offline access and even add it to their home screen for faster access. Progressive web applications load faster than traditional websites although they have less loading speed and performance when compared to dedicated applications.

Progressive Web App Development

Need for Progressive Web App:

A progressive web application performs better than any other traditional website and offers a better user interface as well as experience. The need for shifting to PWA for businesses has increased over time as new devices have come into the market which offers internet access to the users.

Providing users with faster loading and better graphics at the same time has been a challenge for the corporate for a long time. Choosing between a traditional website or a progressive website has now become easier for those businesses who are in the habit of serving their customers better.

As the progressive web apps offer better usability and experience as they can use different devices and still get a better scrolling and browsing ability through the website or the web page. Having a website that self optimizes the content as well as the browsing facility for users on different devices definitely helps to enhance their experience.

Advantages of PWA:

Some of the major advantages of having a progressive web application rather than a traditional one can be listed as:

Why use a Progressive Web application:

PWA development is taking over the internet as more and more businesses are opting for them. While a responsive web design allows businesses to launch websites. That is responsive on both mobile as well as a computer system. But they don’t offer the same experience and speed as progressive web applications.

Although, a PWA and a responsive website perform almost similar to each other PWA’s offer a much better user experience. The progressive web application requires less time for development and deployment as compared to native applications. This allows businesses to invest fewer resources in terms of both human and capital for the development which directly reduces the cost of development.

Progressive web applications are more reliable, faster, efficient, easy to modify and still offer elevated user interface as well as experience.

Don’t believe this? Well, look at how almost all net-banking sites, knowledge portals, etc. are nothing other than a progressive web app development. If most of the banks can use this approach for their business. Then we believe they must be better after all.

Software Development Agency

10 best startup books to read at any stage of your startup journey

10 best startup books to read at any stage of your startup journey

Every business needs to make sure that they are working on their objectives and forming strategies based on their vision and mission. According to the latest records, every 9 startups out of 10 fail in their first year. The majority of startups tend to stray away from their mission and vision statements and start focusing on profits. And this is where the problem begins, profitability. Businesses fail when revenue overcomes the objectives and the mission statement.

You may already be knowing that the best way for survival is to keep on gathering knowledge no matter what stage your startup is at. And this is where the real problem begins. There are several books on startups and how to manage a company that choosing the right ones can be a problem.

Well don’t worry, we have gone through several books that are available in the market. And after reading many of these books we have prepared a small list. The list below contains some of the books which we like and would recommend for you to read as well.

10 best startups books to read:

  1. Zero to One by Peter Thiel
  2. The Innovator Dilemma by Clayton M. Christensen
  3. Founders at work by Jessica Livingston
  4. Crossing the chasm by Geoffery A. Moore
  5. Screw it lets do it by Richard Branson
  6. Never too late to Startup by Rob Kornblum
  7. Creativity Inc. by Ed Catmull
  8. Start with Why by Simon Sinek
  9. The power of broke by Daymond John
  10. Will it Fly by Pat Flynn

Click here: Mobile App Development Agency

When a web responsive website is better than building a mobile app

Mobile App VS Responsive Website

Well, the real question here is whether to develop a native app or go ahead by designing a responsive website. This is a tough call to make while planning and designing an approach for application development. We have been in the web designing and application development business for a long time. Hopefully, we can give shed some light on this topic.

Let’s start by defining what a native application is, a native application is designed to perform on a particular platform. This platform can be Android, IOS or even windows depending upon the objectives of the business. A native app is designed as per specifications and guidelines for a particular platform or device. For example, YouTube offers background playback for Android devices. But to date, Apple users are waiting for this feature of their iPhones.

A responsive website is self-optimizing and it provides the best experience to users no matter what device is being used. The device may be an Android or an Apple or a user may be using their computer device to access the website. Each device will be able to browse and scroll without any issues on a responsive website.

A responsive website optimizes itself to offer a better viewing experience to the user irrespective of the device he/she may be used with minimum resizing, panning and scrolling. The main purpose of designing a responsive website is to have only one website but still offering ease of use for different devices.

This approach allows the business to build its digital presence without having to invest in developing an application for their business. With the increase in the use of smartphones for viewing websites and webpages, having a responsive website is essential to offer better user experience and interface to each type of device users.

Remember the old days where some websites which used to work brilliantly on a computer device gave users navigation problems or scrolling issues through the content properly on mobile phones. This is because a mobile device has a smaller screen size than a desktop or laptop device and thus the navigation and scrolling experience is different for each device. A responsive website eliminates this issue and gives almost similar experience throughout devices. This gave users almost similar experience across all types of devices.

Why a responsive website is better than a native application, well as you have read above the major differences between a responsive website and a native application. We can say that instead of developing an application for different platforms having a responsive website is a much better option. To further support this statement we can sum up a few more points which may help shed more light.

The main reasons why one can use responsive web designing over application development are:

  1. A responsive website is cheaper than a mobile application as it requires less planning and development time. Also, there is no need to change the coding language as per the different mobile platforms.
  2. A responsive website works properly on all the devices and platforms. Thus, there is no need to develop an application for a particular platform or device.
  3. The number of smartphone users, from 30 percent to almost 76 percent in the year 2019. Users were switching from computer devices to smartphones for internet access.

A concern that most people have is whether to use a responsive website or not. Well, you can use either of these approaches, or you can have both. It all comes down to your business objectives and the timeline for which you are planning your strategies.

Being a tech development agency here in Singapore, we can give an example. Our website is responsive as we value our visitors’ experience. This provides visitors from different platforms or devices full accessibility to our website. As the term stands, customers are the major stakeholders and they should get the best experience.

mobile app vs responsive website

Takeaways from the book “Outlier” by Malcolm Gladwell

Takeaways-from-the-book -Outlier-by-Malcolm-Gladwell

Let us start by sharing our favorite quote from this book:

Who we are cannot be separated from where we are

Malcolm Gladwell

Well, we could not agree more with this statement; an individual carries his/her birthplace with him no matter where he/she goes. We cannot forget our beliefs and values that are learned from our elders. Gladwell conducted his research to understand human capabilities and how they can be used efficiently in whatever possible manner. The human mind works in mysterious ways and with society evolving every year we have to be on our toes to be in the game. Is there any formula for winning or surviving?

Let us begin by understanding if there exists a formula for success. Adding to Gladwell’s research one thing is understood, there are no shortcuts to success. Gladwell’s book can be really helpful for gaining that edge which will shine the spotlight on you. Yes, the key to success depends on how one trains his/her mind and it all starts from self-recognition.

There’s no alternative for hard work and practice, and the way to success can only be achieved by honing your skills and knowledge base.

Takeaways from the book:

After reading this book we felt that we should share some points with everyone. These learnings can be applied to both professional and personal lives. And not just life, these learnings have given us beautiful insights for the future. If one can apply these from the customer’s point of view, then we can understand their needs better.

How can you use Blockchain Technology in your tech business?

What is Blockchain Technology

Blockchain Technology has really busted the myth about having a decentralized system by providing the tools to an organization. Let’s start by answering what is blockchain, Blockchain is a tool that allows storing a vast amount of data in real time which can be accessed by anyone around the globe if they have an internet connection and access to the blockchain server. But that’s not what blockchain is all about, with the help of blockchain any number of people can see the same document or file in real time with all the changes that have been made to the file by a different individual. Blockchain offers any business or organization with the ability to store their data and make it readily available for any of their concerned employees in order to work efficiently with real-time updated data. This removes the whole equation of sending back and forth emails to update a file, document or a contract. What actually started the blockchain technology was the introduction of bitcoin in the year 2009, but no one realized the true potential of blockchain until the year 2013. Now it is being used widely by various entities in order to streamline their work and increase the efficiency of the projects they carry out.

Here we list some of the major uses any business can take advantage of from using blockchain:

What is Blockchain Technology

Native App vs Hybrid App

Native App vs Hybrid App

The use of the phone showcase has expanded a great deal as of late and native app vs hybrid app development is additionally the most discussed theme for application engineers right now.

With the increased use of mobile phones which accounts for almost 53 percent of internet traffic, the focus of the developers is shifting towards enhancing the user experience by creating high-performance applications for the user. Well, no surprise there, we can see people all around including ourselves glued to our phones throughout the day and with user focus shifting from conventional applications towards utility and ease of use, developers are working overtime in order to elevate the consumer experience by providing faster processing speed and improved UI. Now the main question that is faced by Tech companies and developers is which way to go- Either use a hybrid app approach or go with the native app development.

Lets us understand first what the main difference between native and hybrid app:

A hybrid application is the combination of native apps and web apps that can be launched on multiple platforms like IOS, Android, Windows, etc. This type of application appears to be a native app but is actually run using the company or organization website which links all the data and content to the app for users to utilize. The main advantage any hybrid app offers to the developers is the time of development as it required less customization, this also decreases the cost of development. Since these apps are connected or linked to the website, the maintenance cost also drops as the maintenance of the website ensures a smoother application experience for the users.

Native App vs Hybrid App

Now, its time to understand what a native application is. A native application is designed and developed for a particular platform be it IOS, Android or Windows. The platform defines the type of coding language to be used as each platform has different graphics and user interface and visuals. The main advantage of such applications is their smooth performance, high application speed, and elevated user experience. But all this comes at a price, in this case, a high time of development and cost as these apps require big teams and personal hours.

Well, we did our best to shed light on the difference between native and hybrid app, now it all depends on your business or interests before deciding what type of application will fulfill your business requirements properly. We hope reading this post gave you all really helpful insights, do share it with your friends and peers who might also benefit from this knowledge.